Adelaide, the leader in attention-based media quality measurement, announces the expansion of Adelaide for Publishers (AFP) with new features for audio attention measurement and activation. Building on AFP’s initial launch for digital web channels, Adelaide now welcomes audio media giants [...]

Adform, the most powerful and safe media buying platform built for game changers, today (8th May, 2024) announces its growing partnership with VIOOH, one of the leading premium global digital out-of-home (DOOH) marketplaces. This strategic alliance sees Adform's DSP integrate [...]

Today (April 25th, 2024), IAB Europe has published the final version of the Retail Media Measurement Standards for Europe to provide media buyers with a framework for consistent metrics to compare their retail media investment. The Standards have been finalised [...]

Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]

Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [...]

Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the growing demand for Adelaide’s cutting-edge attention solutions and underscores the company’s commitment to [...]

On today’s news digest: Google Considers Charging for AI-Powered Search; The New York Times to Adopt External Attention Measurement Metric; Nvidia and Indosat to Build $200m AI Centre Google is considering charging for new premium features – this move would [...]

Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated third-party calculation and reporting of YouTube video viewability for desktop and [...]