Nano Partners with Circana to Enhance ID-Free Targeting Solution for CPG Advertisers
Nano Interactive, leader in ID-free targeting solutions, has launched a partnership with Circana, the leading advisor on consumer behaviour. The partnership will enable Nano to bolster its identity-free Intent Personas, combining Circana ProScores™ data with sophisticated modelling techniques to allow [...]
Zefr & TikTok Expand Brand Safety & Suitability Measurement Through Advanced Controls for Global Advertisers
Zefr, the leader in brand suitability, targeting, and measurement within walled garden environments, announced a significant expansion of its brand safety and suitability measurement product with TikTok. Global advertisers will now have the ability to deploy advanced brand suitability controls, [...]
Adelaide Welcomes Harmon Lyons as Chief Business Officer Amid Growing Demand
Adelaide, the leader in attention-based media quality measurement, expands its leadership team by welcoming Harmon Lyons as chief business officer. Lyons’ appointment comes in response to the growing demand for Adelaide’s cutting-edge attention solutions and underscores the company’s commitment to [...]
EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics
Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [...]
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