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  • Teads Launches Ambitious Attention Programme at Cannes Lions

    Teads, the global media platform, is advancing its leadership in attention measurement by launching the Teads Attention Programme. The programme will arm brands with optimal multi-screen reporting of attention metrics within Teads Ad Manager.  Through Teads’ global scale within quality publishers [...]

  • UNBOXED Appoints the7stars to Handle UK Media Strategy via the CCS Framework

    UNBOXED: Creativity in the UK, the landmark programme of free events and activities now underway in England, Northern Ireland, Scotland, and Wales, has appointed the7stars to handle its UK media planning following a competitive pitch handled through the Crown Commercial [...]

  • New IAS Report Uncovers How Misleading Content Impacts Digital Advertising

    Integral Ad Science, a global leader in digital media quality, has released its “Misinformation & Media Quality” report that uncovers how false information affects the digital advertising industry. The report of digital media experts explores the challenges that misleading content [...]

  • MINT & IULM Insiem Nella Creazione del Master In Digital Media Advertising

    Dalla collaborazione tra Università IULM e MINT, nasce il nuovo master executive in digital media advertising, in partenza questo autunno nella prestigiosa nuova sede dell’Università IULM di Roma, finalizzato a formare figure professionali sempre più ricercate sul mercato del  lavoro [...]

  • MINT & IULM Together in the Creation of a New Master in Digital Media Advertising

    From the collaboration between IULM University and MINT, the new executive master in digital media advertising is born. Starting next fall in the prestigious new headquarter in Rome,  aimed at training professionals increasingly sought after in the labour market, able [...]

  • IAS Signal is Enhanced to Include Total Visibility Dashboard

    Integral Ad Science, a global leader in digital media quality, today (25th May 2022) announced enhancements to IAS Signal that will incorporate the Total Visibility (trademarked) solution via a new and improved dashboard. With this enhancement, clients can now access critical [...]

  • Teads’ Strategic Partnership with Singapore Media Exchange (SMX) in Singapore

    Teads, the global media platform, announces a strategic partnership with one of Singapore’s biggest media partners Singapore Media Exchange (SMX), Singapore’s most exciting advertising exchange powered by two of its born-and-bred trusted media giants, Mediacorp and Singapore Press Holdings. As [...]

  • Teads: Smartphone Purchase Intenders are Challenging Brand Loyalty

    Teads, The Global Media Platform, today (18th May 2022) announces the results of its latest consumer survey in partnership with GWI. The global research, the largest ever run by Teads commissioned in 17 markets, revealed that smartphone manufacturers are going [...]

  • Adelaide & Mediahub Launch First-Ever Media Attentiveness Training Programme

    In partnership with Mediahub Worldwide, Adelaide, the leader in attention-based media quality measurement, has launched Adelaide Attention Academy, the first media training programme centered around attention. A long-time attention measurement pioneer, Mediahub views agency-wide education as the key to integrating attention [...]

  • the7stars Wins Combined UK Creative & Media Account for Cunard

    Luxury British cruise line Cunard has consolidated its UK creative and media accounts into the7stars, in a deal worth £4.7m. the7stars will handle the UK media planning and buying account whilst Supernova, the7stars’ creative production house, will lead on strategy [...]