Don't Rely Purely on Viewability Guarantee: Q&A with Adrian McDonald, CPO, Widespace
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers achieve their viewability goals. ExchangeWire speaks with Adrian McDonald (pictured below), chief product officer, Widespace, about effectively measuring viewability in [...]
Glow Merges with ADTZ; Inneractive Snapped Up by RNTS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: London-based Glow merges with Spanish ADTZ; RNTS buys Inneractive; EU releases more details on 'Privacy Shield'; UK cultural secretary slams ad blocking; Facebook faces German anti-trust [...]
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