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  • Lifting The Lid On The Pandora’s Box Of Brand Safety

    Even with some unscrupulous publishers, negligent networks and careless agencies, brands can have as much safety as they are willing to pay for, writes Dan de Sybel, director of technology and operations, Infectious Media. The drive towards more transparency in [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. Facebook tests mobile ad network 1. It’s been yet another eventful week in the ad tech industry with some of the industry’s largest names continuing to make [...]

  • Advertisers And Publishers Eye Greater Consistency In Ad Viewability Measurement

    Discrepancies around ad viewabilty promises to be one of the key hurdles for the ad tech industry to clear, as trade bodies representing advertisers and premium publishers have identified it as one of the key issues to address in 2014. [...]

  • Combating The Inefficiency In Data Aggregation

    The digital advertising industry thrives on data. Data-points provide agencies with the analytics & insights needed to optimise digital campaigns, web sites, landing pages, etc. The more data we can collect and analyse, the better, writes Charlie Hudson Sq1, [...]

  • Caspar Schlickum Claims New Role Amid Xaxis, 24/7 Media Merger

    Xaxis has announced the full integration of 24/7 Media to create “the world’s largest” programmatic outfit, with Caspar Schlickum being elevated to the newly-created role of EMEA CEO, crowning a series of high-level moves within the WPP trading desk. This [...]

  • 'As Marketing Technology Eats The World, Can Ad Tech And Agencies Remain Relevant And Critical Solutions For Marketers?'

    With a number of big IPOs and large M&A deals in the space over the past twelve months, Marketing Technology is a hot area right now. Only this week Terry Kawaja wrote a piece on recode about ad tech [...]

  • ‘Many Global Firms' Attempts To Crack APAC Fall Short’

    APAC digital publishers are undergoing a shift in attitude towards programmatic trading; from viewing it as an outlet for unsold inventory towards ‘holisitic yield management’. As global regions go, APAC is perhaps the most diverse of them all, both in terms [...]

  • ‘The Rise Of The Data Trading Desk,’ Gareth Davies, Adbrain CEO

    We’ve all heard the projections; global mobile ad spend is set to triple to $37bn by 2017, accounting for half of total US digital ad budgets. The driver; programmatic buying – set to reach more than 50% of US display [...]

  • ExchangeWire European Weekly Round-Up

    ExchangeWire rounds up some of the biggest stories in the European digital advertising space. 1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique [...]

  • French Regulator Gets Tough On Privacy, And Clients Demand Transparency

    Sources indicate that data will be one of the hot topics of 2014, particularly as the French regulator begins to bear its teeth and advertisers begin to demand enhanced transparency. In short, the terms ‘privacy’ and ‘transparency’ could soon become [...]


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