More and more advertisers are favouring the CPA model in this tough economic environment. CPA is the marketer’s ROI weapon of choice at the minute. It’s a difficult option for publishers already using CPM and CPC models: they allow brand [...]

Infectious describe themselves as an independent and pioneering ‘new breed’ digital media agency. Martin Kelly and Andy Cocker, both veterans of the media buying sector, started the company over a year ago. The new agency looks to realise [...]

They called it the first “advertising hedge fund” when it launched last year, trading media in real time across ad exchanges, ad networks and websites. Varick Media sell their unique service on the promise of solid returns for its roster [...]

The ad exchange options became a little more interesting with the launch of the AdBidCentral futures marketplace for online advertising. Moving away from the remnant-heavy model of the RightMedia Exchange, AdbidCentral offers a fully transparent and open premium ad [...]

Ten reasons why online advertising revenue is growing, courtesy of CPX Interactive: 1. Worldwide Internet penetration continues to rise. 2. Newspaper and magazine businesses continue to lose ad market share while dependence on mobile and Internet use increases. 3. Failure [...]

I attended Chinwag Live’s “Advertising Woes” last night in Soho, and it was well attended by various luminaries in the UK digital scene. There was a lot of interesting discussion about the state of online advertising and how shrinking [...]

In a recent blog on the state of the online ad industry, Chas Edwards, CRO of Federated Media, highlights the fundamental difference between display and graphical advertising. Edwards argues that “graphical advertising” has no context, and is invariably served up to [...]

In a never-ending avalanche of bad news regarding ad revenue from leading online content providers, it was great to see one company recently bucking the trend. Gawker Media has stated that their revenues are up 10% over the same [...]

OpenX, provider of the popular open source ad server, launched its OpenX Market this week. The OpenX ad server is used by more than 35,000 total publishers who serve ads across more than 150,000 websites. According to the company [...]

The role of the online sales person will change dramtically in the coming years according to Adexchanger.com. Tomorrow's publisher sales team will be made up of two very distinct roles: the "ad trader" and the "direct seller". The AdExchanger blog, which [...]