ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court of Justice rules on Safe Harbour; and Apple waves through first ad blocker that works [...]

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability metrics about age and gender; the launch of the first Latin American publisher co-op, social [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential 'Safe Harbour' changes may have implications for European-based US companies; comScore and Rentrak present a [...]

With its acquisition of Millennial Media, AOL is positioning itself for further penetration of the programmatic space. Sizmek's VP Product Sales, Andrew Bloom, looks at the acquisition and discusses the effect it will have on the ad tech industry. AOL’s decision [...]

Even during times of austerity, when consumers are more likely to make purchase decisions based on price, mainstream advertisers still employ emotional adverts. In the last two years our screens have been graced with a dancing pony (3 mobile); kittens [...]

This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading, recommends companies to invest in ad tech — as long as they follow the rules, [...]

In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of advertising. With a creative approach to programmatic, marketers can effectively build their brands – and [...]

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches 'Automated Guaranteed'; UK marketers find branding measurement challenging; TabMo starts on the UK market; and a last word on dmexco [...]

Many of the UK’s leading retailers are knowingly cannibalising their revenue potential because they are addicted to the ‘safe’ revenue from AdSense. Online retailers make money by selling products to online consumers. However, many retailers have, perhaps unwittingly, diversified from their [...]

With the rise in popularity of header bidding as a mechanism for publishers looking to increase yield, AppNexus' SVP of publisher strategy, Tom Shields, outlines his thoughts on this potential shift for the industry.  Auction dynamics are not exactly cocktail party conversation (unless [...]