"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Clinch Launches LinkedIn Ads Integration to Boost B2B Marketing
Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, today (May 20th, 2025) announced an integration of LinkedIn’s Marketing API. This new integration enables advertisers to seamlessly author and preview LinkedIn ads, sync campaigns, and [...]
LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube
LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting. This landmark development between LightBoxTV and Vevo [...]
LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process
LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into [...]
iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers
iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home. Play.Works delivers over [...]
First-id & Implicit Combine the Strength of Médiamétrie’s Internet Panel with the Power of Deterministic Identifiers
Implcit, a specialist in advertising statistics and artificial intelligence (AI), and First-id, a key player in deterministic identification, announce their groundbreaking alliance. This partnership aims to address major challenges faced by advertising stakeholders: accurately reaching the right audiences across all [...]














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