StackAdapt, eine Multi-Channel-Plattform für programmatische Werbung, baut die Partnerschaft mit  Adsquare aus, einem weltweit führenden Anbieter von Location-Intelligence-Lösungen.  Die Kooperation bietet die vollständig integrierte StackAdapt Footfall-Attributionslösung auf Basis von Adsquare. Dadurch gewinnen Advertiser weltweit ein besseres Verständnis zu physischen Besuchen von [...]

StackAdapt, la plateforme de publicité programmatique multicanal a annoncé un partenariat de qualité avec Adsquare, un des leaders mondiaux des solutions d’intelligence géographique.  Cette collaboration a donné naissance à une solution d’attribution de la fréquentation StackAdapt entièrement intégrée, alimentée par Adsquare, [...]

StackAdapt, a multi-channel programmatic advertising platform, has announced an enhanced partnership with Adsquare, a global leader in location intelligence-driven solutions.  This collaboration introduces the fully integrated StackAdapt Footfall Attribution solution, powered by Adsquare, which enables advertisers worldwide to better understand customer [...]

Leading data activation, curation, and identity platform Audigent, today (September 5th, 2024) announces a global integration with AI-powered curation platform Onetag, to combine real-time data, insights, and AI-powered programmatic media curation capabilities.  By integrating Onetag’s Smart Curation technology into its own [...]

This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily      Our digest news this week kickstarted with a significant move from Google: the tech giant made objections to the list of [...]

Multilocal, a leader in programmatic curation, is excited to announce significant growth and strategic advancements in the first half of 2024. The company has doubled its SSP partnerships, introduced its CarbonSmart solution for advertisers, and reinforced its sustainability commitment by [...]

This week on The Stack: Latest Ad Tech Partnerships; Bad News for Streaming Giants; Today’s MadTech Daily episode  This week, Netflix tightened its ties with the ad tech industry. It announced new partnerships with Snowflake, LiveRamp and Infosum with the goal [...]

On today’s news digest: Chrome Data Collection Lawsuit Revived; OpenAI Strikes Deal with Condé Nast; YouTube Expands Shopify Partnership  Google is navigating stormy seas at the moment. It was dealt a significant blow a couple of weeks ago, when US District [...]

Teads in partnership with Mindshare, announced today (August 21st, 2024) the resounding success of its groundbreaking Connected TV (CTV) campaign for King Living, Australia's premium furniture brand.  Aimed to connect with a high-end home retail audience to raise awareness of King [...]

The European Programmatic TV Initiative (EPTVI), led by thought leadership and advisory collective The Project X Initiative, has announced the addition of prominent industry advisors, and new partnerships with OpenX, a leading independent supply-side platform (SSP) for audience, data, and [...]