"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
Illuma Partners with PubMatic to Enhance Seasonal Holiday Campaigns with Contextual-AI
Illuma, the leading contextual-AI firm, today (October 17th, 2024) announces a partnership with PubMatic to bring advanced contextual recommendation capabilities to advertisers for the holiday season. PubMatic buyers looking to enhance reach across their audiences this season can now activate Illuma [...]
Primis & VideoElephant Partnership Revolutionises Contextual Video Discovery
Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos. The collaboration marks a significant milestone in shaping [...]















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