Playground xyz, the leading attention measurement and optimisation platform (part of GumGum), unveils the results of a campaign for Heineken-owned Spanish lager brand, Cruzcampo. Building on Playground xyz’s proprietary Attention Time metric – the length of time, in seconds, that an [...]

This week on The Stack: Google Shakes Up Search Landscape; This Week’s Data and Streaming Partnerships; Could Canada Also Ban TikTok? Plus today's episode of the MadTech Daily. Last week, Google shook up the search landscape with the launch of its [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (May 22nd, 2024) announced a unique data collaboration with Adsquare, a leading global location intelligence platform. The new partnership makes PubMatic one of the first sell-side [...]

On today’s news digest: OpenAI Inks Data Deal with Reddit; Sony Warns AI Giants over Use of its Artists; Amazon Prime Video Becomes US’ Biggest Ad-Supported Streaming Platform   OpenAI has struck another deal, this time with social giant Reddit. The AI [...]

Stagwell, the challenger network built to transform marketing, and Nexxen, a global advertising technology company comprising unified demand-side and supply-side platforms, with deep expertise in video and connected TV (“CTV”), today (May 16th, 2024) announced a partnership to offer an [...]

On today’s news digest: OpenAI Announces New Model; Singaporean Writers Oppose Gov Plan to Train AI on Their Work; Uber to Buy Delivery Hero’s foodpanda  OpenAI has launched a new model: GPT-4o. The “o” stands for “omni”, which refers to the [...]

This week on The Stack: TikTok Files Lawsuit Against US Gov; AI Forges Publisher Group Partnership; OpenAI Releases Deepfake Detector, plus: today's episode of the MadTech Daily Podcast. Another week, another lawsuit – and quite a major one: TikTok and [...]

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (9th May, 2024) a new strategic partnership with Consumable, a distinguished leader in digital audio. This collaboration merges Clinch's [...]

On today’s news digest: TikTok Files Lawsuit Against Ban Bill; OpenAI Partners with Publishing Group; RTL Posts 2.6% YoY Revenue Growth  TikTok and its Chinese-owned parent company ByteDance have filed a lawsuit against the US government, following the passing of the [...]

Overwolf, the all-in-one platform that enables creators to build, share, and monetise in-game apps, mods, and private servers, today (8th May, 2024) announced the acquisition of NitroPay, a gaming ad tech company that helps website publishers monetise their site traffic [...]