LiveRamp, the leading data collaboration platform, today (February 4th, 2025) announces a partnership with Ocado Ads, the retail media network of the world's largest online-only supermarket Ocado Retail. The partnership marks the launch of Audience+, a new offsite self-serve media [...]

Onetag, a leader in AI-powered programmatic advertising solutions, has announced a strategic partnership with Anonymised, a privacy-enhancing technology company specialising in ID-less activation and full programmatic capabilities, without the need for third-party cookies.  This collaboration brings Anonymised’s innovative on-device data processing [...]

VideoElephant, a leading video solutions provider, has assumed programming and distribution of the USA TODAY FAST Channel and Over the Top (OTT) properties, part of Gannett Co., Inc. America’s largest newspaper publisher. This engagement is an expansion of VideoElephant’s more [...]

Taboola, a global leader in powering recommendations for the open web, announced the renewal of its long-standing partnership with Reach PLC, the largest commercial news publisher in the UK and Ireland. The new multi-year agreement takes Taboola’s exclusive relationship with [...]

Today (January 28th, 2025), Brazilian media company, helloo, has announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform, to bring programmatic DOOH advertising to helloo’s 15,000 digital screens in Brazil.The partnership will enable both domestic and [...]

AFA Decaux has expanded the existing partnership with VIOOH – a leading premium global digital-out-of-home (DOOH) supply-side platform (SSP) which unlocks new opportunities, both locally and internationally, for digital ad campaigns targeting Danish audiences. AFA Decaux is the predominant out-of-home [...]

Orisha ADgency, a leading media agency in France specialising in digital out-of-home (DOOH) and digital point-of-sale advertising and part of Orisha Retail Shops, has partnered with Cedara, the Carbon Intelligence Platform, to develop a sustainability solution for ADgency’s network of [...]

Evorra, the next-generation SaaS audience and data platform for brands and agencies, has joined forces with the7stars, one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for the7star’s [...]

HAWK DSP by Azerion, a leading platform for programmatic media buying, announces its integration with smartx, the SSP of smartclip, RTL Group's ad tech development unit and leading provider of ad tech solutions across Europe. This collaboration provides advertisers with [...]

Start.io, an industry-leading, mobile-driven SSP, today (January 15th, 2025) announced its partnership with Intent IQ, a leader in identity resolution, to expand its audience targeting capabilities.  Under this partnership, Start.io matched mobile advertising IDs (MAIDs) with their corresponding alternative IDs using [...]