In today’s Digest, we cover WhatsApp introducing ads, Sainsbury’s launching an AI-powered retail media platform, Disney adding Amazon to DRAX, and Ad Net Zero expanding emissions standards across media channels. WhatsApp to Introduce Ads  WhatsApp is preparing to introduce ads on its [...]

Kevel, the industry leader in API-based ad serving technology, today (17th June, 2025) announced that Kleinanzeigen, Germany's largest online classifieds platform, has chosen Kevel's Retail Media Cloud® to power its next-generation retail media network. This partnership marks a significant milestone [...]

Frameplay, the in-game advertising leader and pioneer behind the Frameplay Exchange, and iion, the industry's first unified gaming advertising platform serving brands and publishers across APAC and EMEA, have announced a strategic partnership that creates the world's most comprehensive game [...]

EntrepreneurTV, a FAST Channel based on the internationally known media brand, magazine, and content studio, will be moving its management and distribution to leading video solutions provider VideoElephant, whose FAST Managed Services also operates the USA Today FAST Channel.   VideoElephant will [...]

Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.   VideoElephant, the FAST managed service provider behind the [...]

In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, has partnered with The GoodNet, a global ESG data company, to co-create India’s first ESG Media Index and marketplace; a country-specific framework and metrics [...]

NumberEight, the leading ID-less audience intelligence company, today (12th June, 2025) announced a strategic partnership with Katz Digital, one of the most influential media sales organisations in the US. Known for its deep roots in audio and expansive cross-platform reach, Katz [...]

FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [...]

LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today (10th June, 2025) announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBox’s end-to-end Total TV planning system with [...]

MarkApp, the global contextual DSP and mobile app marketplace, has announced a new partnership with AdSpin Games, a division of SpinX and developer of high-performing casual and hyper-casual mobile games. The integration brings AdSpin's premium owned-and-operated (O&O) gaming inventory into [...]