Germany's leading ad exchange, Adscale, announced today that it has raised new funding from French investment firm, TIME Equity Partners. The deal is said to be in excess of five million euro, and will give TIME Investor a minor [...]

Malvertising is, according to Rubicon execs, putting about $600 million dollars of publisher revenue at risk every month. I take it that cost must include brand damage, loss of revenue due to drop in traffic (malware has led to [...]

Matthias Pantke is CEO of AdScale GmbH, Germany. Adscale is one of Germany's leading ad exchanges, trading nearly 6 billion impressions per month. Pantke took this week to speak to ExchangeWire about the Adscale platform, the size of [...]

Michel Juvillier is CEO of Improve Digital, France. The platform is now the biggest supply side platform in the market: it works with 15 of the top 20 Comscore publishers; and is now optimizing two billion ad impressions per [...]

The numbers are always a problem with these state of the industry reports - always too focused on the US market. But the Rubicon Report is still a good read if only to get the company’s perspective of the market. [...]

» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]