» There was an excellent article yesterday on Imedia about the necessity of the DSP within the current exchange eco-system. Written by Eric Prichard, advertising technology advisor at Microsoft, it explores the pivotal role DSPs will play in buying [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

Rubicon announced today that it will begin to support RTB on its platform. This move was always coming despite its protestations against real-time bidding several months ago. The new feature is giving RTB access to a number of [...]

Is RTB good for the publisher? Can it really result in better returns for the publisher? Will the technology leave publishers open to “cherry picking” DSPs and ad networks, who are only interested in buying slivers of juicy [...]

DeSilva + Phillips, an investment bank based in New York, released a whitepaper last week on the continuing evolution of the global exchange eco-system. It’s a solid overview on what the landscape currently looks like and how it’s likely [...]

Do publishers fear change? Are they worried that automated platforms will commoditise their ad impressions? The “pork belly” mandate – namely, putting inventory through exchanges is prohibited for fear of commoditisation – has been zealously adhered to by [...]

» eBuddy, a leading mobile and online IM specialist, has announcend a new partnership with global mobile ad network, Inmobi. The one year agreement is thought to be a seven-figure deal, which suggests there are some guarantees on inventory. [...]

You may have have noticed the term “supply-side platform” being pushed a little harder of late by industry commentators and yield optimisers. SSPs are seen by some as the antithesis of a demand-side platform: its main function is to [...]

Are low click rates evidence of display advertising having little impact on consumer behaviour? Comscore has just released a whitepaper on how online display advertising is affecting European consumer behaviour. The results were based on Comscore’s proprietary panel, [...]

» AOL and Rubicon have entered into a non-exclusive partnership in six different European markets that allows the yield optimiser to manage the non-premium display of AOL owned and operated inventory. The partnership covers all Ad.com inventory - with [...]