Pubmatic announced this week that it’s now offering ad network optimisation for premium mobile publishers. Some of the features will include real-time bidding, audience insight and brand protection. This news comes on the back of a similar move by Admeld. [...]

Admeld announced yesterday it was hiring Marc Theermann as its VP of mobile. Theerman has extensive experience in the mobile ad industry. He has worked at mobile application company, Everypoint, and mobile marketing firm, YellowPepper. More recently Theerman worked for Smaato, [...]

Admeld announced today that it has entered a number of RTB partnerships for the European market. The company's initial RTB partners include AdJug, AppNexus, Infectious Digital, Invite Media and MediaMath. Publishers should see a lift in yield [...]

Admeld announced this week that it’s integrating support for mobile ad inventory into its platform. It’s an interesting development given the early signs of convergence between online and mobile display. Google’s acquisition of Admob last month suggests convergence [...]

A recent report commissioned by yield optimiser, The Rubicon Project, suggests that UK publisher rate card prices are holding firm and online revenues are rising. The report - conducted by e-consultancy - questioned over 150 publishers between August and [...]

It was a funding bonanza yesterday for players involved in the exchange space. Smaato, the biggest mobile ad network optimiser in Europe, announced yesterday that it had secured $4.5 million in a second round of funding. The company [...]

MediaWeek published a story yesterday about the growing influence of Demand Side Platforms - and the concern it seems to be engendering in top-tier US publishers. Demand Side Platforms are afterall everywhere. Everyone seems to have one: agencies, [...]

Google Buys Intelligent Display Firm Teracent Google continues its foray into traditional Yahoo advertising territory by beefing up its display offering with yesterday’s acquisition of Teracent. Teracent’s technology produces display advertising in real-time based on the specific user and site. Its [...]

Smaato Signs Up Thirty-Third Mobile Ad Network For Its Yield Optimisation Platform Despite the heart-stopping seven-hundred and fifty million dollar takeover of Admob by Google last week, there continues to be life in the mobile ad market. Yesterday, leading Mobile [...]

Real Time Bidding is the hottest ticket in the exchange space at the minute. Buy-side and sell-side all have (or are getting) RTB functionality. The AdX and the RightMedia exchanges have it. Most of the DSPs have [...]