Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]

Some UK agencies are now setting up specialist ad trading divisions to leverage the buying potential of the growing exchange marketplace. Most are working with outside specialists to maximise the return on their clients' online media buys. Using data and [...]

Pubmatic today announced a partnership with Improve Digital to become the provider of their ad optimisation product to publishers in the European market. It is in many ways a good fit for both companies, as Pubmatic and Improve Digital [...]