TeqBlaze, known for its cutting-edge programmatic advertising solutions, introduces rewarded video ads support within the Prebid SDK for both iOS and Android. This development represents a significant advancement in the SDK’s capabilities, enabling transparent header bidding and helping publishers achieve [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]

AdPlayer.Pro, un proveedor internacional de soluciones tecnológicas SaaS para publicidad en vídeo digital, ha anunciado sus resultados del cuarto trimestre de 2024 y ha delineado las iniciativas estratégicas para 2025. Según el anuncio de la empresa, uno de los desarrollos más [...]

AdPlayer.Pro, an international provider of SaaS tech solutions for digital video advertising has announced its Q4 2024 results and outlined strategic initiatives for 2025. According to the company’s announcement, one of the standout developments in Q4 2024 was the launch of [...]

DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, announced the launch of its Generative Artificial Intelligence (GenAI) Website Avoidance & Detection solution. This innovative offering helps advertisers navigate the risks posed by low-quality, AI-generated content [...]

AdPlayer.Pro, un proveedor global de soluciones de tecnología publicitaria de vídeo digital, ha presentado su Submódulo de Vídeo, diseñado específicamente para editores que trabajan con Prebid.js. Según el anuncio, el Submódulo de Vídeo de AdPlayer.Pro implica que el reproductor de vídeo [...]

AdPlayer.Pro, a global provider of digital video ad tech solutions, has officially introduced its Video Submodule, specifically designed for publishers working with Prebid.js. According to the announcement, the AdPlayer.Pro Video Submodule implies the outstream video player loads on-page only when the [...]

Major brands are experiencing substantial improvements in media quality and campaign outcomes by leveraging Adelaide’s attention-based pre-bid targeting. Beta testing partners, including a large CPG advertiser and an online beauty brand, have reported impressive results, including a 58% increase in [...]

Taboola, a global leader in powering recommendations for the open web, today (August 6th, 2024) announced its adoption of DV Authentic Marketplace, a pre-bid activation solution from DoubleVerify, the leading software platform for digital media measurement, data, and analytics. Since 2021, [...]