Axeptio, acteur international de référence dans la gestion du consentement, annonce l’acquisition de CookieCode, solution néerlandaise reconnue pour son réseau d’agences partenaires en Europe du Nord. Cette opération stratégique marque une nouvelle étape dans la croissance internationale d’Axeptio, après l’ouverture [...]

Axeptio, a global leader in consent management solutions, has announced the acquisition of CookieCode, a Dutch platform known for its strong network of agency partners across Northern Europe. This marks a major step in Axeptio’s international growth, following the recent [...]

This week, AI reshaped content distribution and platform policy, as the industry faced rising tensions between innovation and safety. In today’s Madtech Daily, we discuss AliExpress, TikTok, WeChat facing privacy complaints, Publicis’ quarter 2 growth boosted by creative & media, [...]

Today (8th July, 2025), Axeptio, a leading provider of consent management solutions in Europe and across the Americas, and Stape, a key player in server-side tracking on the global stage, are announcing a partnership to make server-side tagging more accessible [...]

Hachette Livre, a leading French publishing group, has successfully launched a series of privacy-compliant audience activations using data clean rooms in partnership with First-id and Decentriq. By leveraging First-id’s unique, deterministic ID technology and Decentriq’s confidential computing-powered clean room, Hachette [...]

The Aceex team announced the launch of a new editorial series on its blog offering exclusive event reports, data-driven analysis, and expert perspectives from conferences shaping the digital advertising industry. The debut post focuses on CPDP 2025 in Brussels, a [...]

HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]

Axis is proud to announce its approval as the new vendor in IAB Europe’s Transparency and Consent Framework (TCF) v2.2, reinforcing its commitment to data privacy, user choice, and industry best practices. Launched in April 2018, the TCF is a cross-industry [...]

Covatic, the leading provider of privacy-first audience solutions, today (12th June, 2025) announced a significant enhancement to its platform with the introduction of full support for IAB Content Audiences. This update enables publishers, advertisers, and marketers to harness contextual targeting [...]

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech?  As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players make an effort to abide with legislation, others [...]