"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
NumberEight & SoundCast Partner to Power Smarter, Privacy-First Podcast Advertising Across Europe
NumberEight, the leading ID-less audience intelligence company, has partnered with SoundCast, a leading audio monetisation platform connecting premium international podcast publishers across Europe and the US with global advertisers. As part of its continued investment in data-driven audio solutions, SoundCast is [...]
EscalaX Reinforces its Privacy & Compliance With BidSafe One
EscalaX, a global programmatic advertising company, announces a strategic partnership with BidSafe One, a firm specialising in privacy and regulatory compliance within the ad tech sector. With this collaboration, EscalaX, whose proposition is built around creating a secure and transparent multichannel [...]
MM Creative Agency optimise la gestion du consentement de ses clients aux Pays-Bas avec Axeptio
Axeptio, plateforme de gestion du consentement (CMP) internationale, accompagne MM Creative Agency, agence digitale basée aux Pays-Bas, dans l’optimisation de la collecte de consentement pour ses clients. Pour répondre aux enjeux de privacy de ses clients sans alourdir leurs parcours digitaux, [...]












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