Taboola,  a global leader in delivering performance at scale for advertisers, today (June 4th, 2025) announced an enhancement to Realize, its performance marketing platform, called Predictive Audiences. Predictive Audiences helps advertisers discover untapped, high-converting customers so they can meet performance [...]

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

Since its foundation in 2016, Mistplay has powered the leading rewards-based user acquisition platform for mobile gamers, delivering high-LTV players at scale through its proven rewarded play model. Today, (May 21st, 2025) we’re thrilled to announce the long-awaited release of [...]

Spyrosoft Group, a leading consulting and software development company, is proud to announce the launch of Spyrosoft Ad tech, a new entity focused on building custom advertising and marketing software. Spyrosoft Ad tech will specialise in designing and building advanced advertising [...]

Pubstack, the leading monetisation management platform, today (May 15th, 2025) announces the launch of Node, a high-performance server-side monetisation solution built to simplify integration, boost yield, and put publishers back in control. Node helps publishers connect and manage demand sources to [...]

Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 8th, 2025) announced the launch of AI-powered pre-bid controls for Google’s Search Partner Network (SPN). The launch gives advertisers greater control, confidence, and protection when extending [...]

StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...]

Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation across channels. Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP [...]

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 24th, 2025) announced the launch of 'nexAI', a comprehensive suite of artificial intelligence (“AI”)-powered assistants and features, vertically integrated across the core pillars [...]