MarkApp today (3rd February, 2026) announced the launch of MarkDash, its centralised reporting and partner operations platform designed to deliver real-time visibility, actionable insights, and operational control across programmatic advertising workflows.  MarkDash serves publishers, app developers, OEMs, SSPs, brands, and agencies [...]

Jet Line has made its MORE digital out-of-home inventory available via VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This step enables international advertisers and media agencies to include Jet Line’s inventory in programmatic DOOH campaigns planned across [...]

Today (15th January, 2026), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a strategic partnership with Atmosphere TV, the world's largest streaming TV platform built for businesses, expanding access to premium place-based video inventory in the UK, [...]

IAB Europe has released its inaugural Attitudes to Digital Advertising Report, offering a comprehensive snapshot of a European digital advertising ecosystem that is growing in scale and sophistication, while continuing to face structural and operational challenges. Building on more than a [...]

EXTE has become the first partner in Europe to integrate The Trade Desk’s Price Discovery and Provisioning (PDP) API, a development that marks a turning point in the way programmatic deals are managed.  This integration places the company at the forefront [...]

A new partnership established between digital audio specialist Audion and global podcast advertising platform RedCircle expands podcast advertising and revenue opportunities for creators and brands on both sides of the Atlantic. The direct connection with Audion’s curated podcast marketplace gives RedCircle [...]

European digital advertising platform Azerion has unveiled the results of its high-performing programmatic omnichannel strategy for luxury fragrance brand Maison El Nabil; the campaign was executed through Azerion’s HAWK DSP in partnership with outdoor specialist Hypermedia and AiOO’s real-time audience [...]

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….

Adform, the most powerful and safe media buying platform, today (9th December, 2025) announces a new partnership with RTL AdAlliance, the international sales house of RTL Group, Europe’s leading entertainment company across broadcast, streaming, content, and digital.  Bringing together RTL AdAlliance’s [...]

Adsquare, the global location intelligence platform, today announced a new measurement integration with DistrictNine, a leading programmatic agency and technology partner, enabling advertisers to measure the real-world impact of their campaigns directly within the DistrictNine platform. Through this integration, DistrictNine [...]