"Programmatic has democratised live sport": Q&A with John Matthews, Foxtel Media
Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...
MarkApp Joins IAB MENA
MarkApp has officially joined the Interactive Advertising Bureau Middle East and North Africa (IAB MENA), reinforcing its commitment to supporting the development of transparent, standards-driven digital advertising markets across the region. IAB MENA represents one of the most influential industry organisations [...]
RAAS LAB & The Trade Desk Partner to Bring Real-Time Relevance to Programmatic Advertising
RAAS LAB, the platform delivering real-time relevance and meaningful results for advertisers, has announced its partnership with The Trade Desk, a global leader in demand-side advertising technology. RAAS LAB’s strategic AI intelligence can now be accessed programmatically via The Trade Desk’s [...]














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