HBAgency Becomes an Approved Vendor in IAB Europe’s Transparency & Consent Framework (TCF) v2.2
HBAgency, an independent digital advertising company working with publishers across Europe and worldwide, has been officially approved as a registered vendor under IAB Europe’s Transparency and Consent Framework (TCF) v2.2. HBAgency provides monetisation and programmatic solutions to a growing network of [...]
Displayce & Happydemics Unveil New White Paper on DOOH Effectiveness
Displayce, the pioneering specialist technology suite for out-of-home (OOH) advertising, has partnered with Happydemics, leader in advertising effectiveness measurement, to release a new white paper: From Glance to Growth – How Programmatic DOOH Converts Attention into Action. This report explores how [...]
Multilocal Backs the Future of Ad Tech with Strategic Investment in FirstPartyCapital
Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in FirstPartyCapital’s (FPC) start-up fund to fuel advertising innovation globally. Established to offer a launchpad for emerging businesses in the ad tech, martech, and digital media [...]
Trainline Leverages PubMatic's Commerce Media Technology to Scale Programmatic Advertising Across Europe
PubMatic, an independent technology company shaping the future of digital advertising's supply chain, today (June 3rd, 2025) announced an expanded partnership with Trainline. The partnership incorporates both onsite and offsite capabilities, allowing agencies and advertisers to utilise Trainline's rich first-party data [...]
Adsquare Unveils OnePlatform: A Unified Control Centre for Location Intelligence & Programmatic Performance
Adsquare, the global leader in location intelligence for programmatic advertising, today (2nd June, 2025) announces the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]
Adsquare Unveils OnePlatform
Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic media—all within a single, streamlined interface. OnePlatform [...]
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