Stuart Colman is founder of Colman Media Consultancy and former Managing Director Europe, VP International of AudienceScience. He has a decade of experience in digital media, developing and managing award-winning sales teams and driving international business growth. I’ve been fortunate enough [...]

Fabien Magalon is Managing Director for the new premium publisher exchange group 'La Place Media', announced today. Here he gives his insights as to what this means for French publishers and advertisers looking forward. Why has this group of premium [...]

Leif Jägerbrand is one of the founders of Admeta, a leading technology and knowledge provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. He works as Chief Revenue Officer & Product Strategy. Executive summary In this post I [...]

James Prudhomme, Datacratic CEO & Jeremy Barnes, Founder & CTO, discuss the company’s real-time decicion engine for automated buying, the flexibility of the solution as well key trnds they currently see in the real-time market. Can you give a brief overview [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global expansion and the benefits vs pitfalls of programmatic buying. What actually is the Mediabrands Audience Platform? Is it one platform (ala [...]

A major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets, is announced today between CyberWing Corporation, a media representative for Japan’s leading internet service providers and a subsidiary of NEC BIGLOBE, Ltd., and OpenX Technologies, [...]

Last week TubeMogul released the first in a quarterly series focusing on real-time video advertising trends, TubeMogul finds real-time video advertising is growing rapidly in the UK, with prices falling as inventory expands, and with weekends being the optimal time [...]

Tanja Sanders is Managing Director, International at myThings. I love Salmon. This wonderful fish is one of the best ambassadors of Nordic excellence. However, it can also illustrate a case in point I’d like to make regarding the state of display [...]

Ola Tiverman is the CEO of Swedish-based Admeta, a leading technology provider of white labelled Private Ad Exchange solutions to premium publishers in Europe. There are many third party ad tech companies claiming to provide private ad exchange or private marketplace [...]