Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

mediasmart, an omnichannel programmatic advertising platform, has integrated Nexd, a lightweight rich media technology, directly into mediasmart’s Creative Studio, enabling advertisers to create and launch interactive ads seamlessly within the platform. mediasmart clients can access an expanded suite of Nexd-powered creative [...]

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

Today, (March 4th, 2025) the leading premium global digital out-of-home (DOOH) supply-side platform (SSP), VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local [...]

We sat down with Amir Sharer, CEO, BRAVE to discuss the evolving role of AI-driven supply-path optimisation (SPO) in programmatic advertising. He shares insights on how AI enhances bid efficiency, transparency, and ROI, while also addressing challenges like bid duplication, [...]

Multilocal, a global pioneer in programmatic advertising and a specialist in audience curation, has become the first curation technology provider to join Microsoft Advertising’s Partner Programme as a Curator partner type.  After five years of successful collaboration with Microsoft Advertising - [...]

Today, February 25th, 2025, JCDecaux México, a subsidiary of the world’s leading outdoor advertising company, is proud to announce the results of a successful programmatic digital-out-of-home (DOOH) campaign, executed in collaboration with VIOOH, a premium global DOOH supply-side platform (SSP), [...]

In today’s ExchangeWire Digest: Netflix expands EMEA programmatic offering; Donald Trump considers tariffs to counter digital service taxes; and Meta employees discussed using copyrighted works to train AI models. Netflix Expands EMEA Programmatic Offering Netflix has expanded its programmatic offering within the [...]

Digital advertising platform Azerion has created a new programmatic team to enhance the support it provides to customers using its technology stack, with a primary focus being its demand-side platform (DSP) Hawk. The Azerion UK initiative is headed up by Irini [...]