Brian Fitzpatrick, Europe is MD of Adap.tv. Here he discusses the EMEA offering, the complexities of the European Video ad market and the rise of RTB in the video channel. Can you give an overview of the Adap.tv offering - [...]

George Odysseos is EU Director of Publisher Services at Tribal Fusion. Here he discusses instances when RTB can help publishers secure higher prices - and why it should not be used on all classes of inventory. In 2011, real-time [...]

The upcoming ATS Sydney conference in March is fast approaching and our panel is rounding out with some impressive speakers from the region. ExchangeWire is happy to announce the addition of Mark Britt CEO of ninemsn and Brett Wilson CEO [...]

CES 2012 exploded this year. It's always been big, but this year it got REALLY big. Once we look beyond the latest gadgetry hype, however, there are a number consistent themes for the online ad industry... Greater Accessibility Consumers are going to have [...]

After last year's blockbuster Ad Trader Conference in Hamburg, we are going big this year with some of the most influential ad execs in the industry already confirmed to speak. This year's theme of the conference will focus on [...]

Wes Biggs is the Co-Founder and CTO at Adfonic. Here he discusses the big opportunity for brands around mobile rich media formats in 2012. Imagine enabling your brand to interact with consumers in a visually gripping, cinematically inspiring and fully [...]

Chris Brown is team lead at DoubleClick Performance Products in Australia, South East Asia and NZ. Here he discusses the progress made by the DoubleClick Ad Exchange in the region, timeframes around when mobile and video inventory will be made [...]

Doug Conely is Senior Director, Global Data & Targeting at Tribal Fusion. Here he responds to a recent PostView coulmn, and argues that instead of the focus on the post view window argument, we as an industry should be [...]

Tim Finn is the newly appointed head of EMEA at StrikeAd. Here he discusses his recent appointment, the latest round of funding and the Japanese partnership. You’ve just joined StrikeAd. What were you doing before and why did you join them? Prior [...]

PLYmedia is offering adk2, a "free" ad server for long-tail publishers. Here Avishay Raviv, COO and President at PLYmedia, gives an overview of the product and how the company intends to take on established players, DoubleClick and OpenX, in [...]