ExchangeWire is hosting its first ATS conference in the APAC region. The event will be held in Singapore on Wednesday, June 15. ATS Singapore will look to bring the APAC buy and sell side together for in-depth analysis and debate [...]

Is the publisher getting hammered on pricing in the real-time market? The concerns around cherry-picking of inventory are real. The sales channel conflicts are real. Publishers want to put more inventory through RTB - but worry what [...]

Admeld announced today it is offering adnologies’ data solutions to publishers using its platform. Adnologies is a Hamburg-based ad technology company (ExchangeWire Q&A) with a number of data offerings for the European market. Its data exchange solution allows [...]

Publishers leveraging first party and third party data to build sustainable business models? No way. I don't believe it. Well, it's true. ExchangeWire did an interview with Nicholas Timms a couple weeks back on how A&NY [...]

You may be forgiven for being confused about the mixed messages coming out of Brussels yesterday on privacy. The ICO (Information Commission Office) was pretty hard-nosed about the ePrivacy directive and cookies, indicating that browser settings would not be [...]

The debate at last week's Data Economy was both vociferous and engaging. A lot of ground was covered during the day - and issues, like the EU legislation around privacy, dominated the after-party conversation. ExchangeWire will publish all [...]

Having produced the display eco-system map for Europe, Improve Digital is now looking to do some localised versions. First up is the Dutch market. It does look very similar to the European map - but local players are [...]

Optimisation for brand advertising is a strategy not often employed by European agencies. Collective Media is now looking to offer brands the type of real-time optimisation solution that is traditionally used in direct response campaigns. In an interview [...]

AdScale is the biggest display marketplace in the biggest display market in Europe. It therefore matters. A lot. And in terms of real-time dynamic supply it is crucial to the growth of automated buying. Matthias Pantke, [...]

The paywall is not a panacea for the current economic woes being experienced by traditional publishers. In fact outside specialist and business critical content providers, like the WSJ and the FT, you are going to struggle to get anyone [...]