Still smarting from the OPA report on brand metrics last week, the ad nets have decided to come out fighting against the negative publicity. The OPA report suggested that ad nets provide advertisers with negligible brand uplift and had [...]

"The rulebook of how display media is bought and sold here in Europe is slowly being ripped up. Automated channels are not only empowering publishers to better monetise non-premium invenotry but also helping to augment their reach. It's [...]

Rubicon announced this week the launch of Revv For Demand, allowing demand side networks access to automated and audience buys. This will also enable demand side traders to buy inventory in real-time. These type of buys [...]

» AOL has announced details of a new self-service platform. Ad Desk is about to go into beta testing in the US with no firm date on its full release. The platform will allow agencies and advertisers to [...]

Rubicon announced this week that it now supports RTB on its platform. This adds to a number of adtech vendors offering this functionality to European ad traders. It is still a nascent buying methodology, but the industry expects [...]

Some data released today from Improve Digital indicates that a majority of UK premium publishers believe better transparency around behavioural targeting will encourage acceptance by consumers. The poll was carried out at the recent AOP event, 'New Rules of [...]

The IAB released its figures for the UK online advertising market last week. The amount of media spend allocated to online display in 2009 was just over £709 million, 4.4% down on the previous year. Not [...]

The EU has no love for the cookie, and wants to implement legislation that will severely restrict its use. Retargeting will become impossible to do under new legislation, and any publisher looking to drop a cookie on its user [...]

There was some M&A action today in the UK ad network market. It was announced that Burst Media acquired OTP Media for an undisclosed sum. Burst has some market share in the UK, but at number sixteen in [...]

Jonathan Mendez is one of the most respected commentators on online advertising, and has extensive experience of working with some of biggest digital media companies. His blog optimize and prophesize is a great source for innovative thinking and is [...]