Launched in 2005, the Right Media Exchange is now the world’s largest ad trading platform. Billions of ad impressions are bought and sold using its technology every month – and it continues to attract more non-premium inventory from publishers [...]

Data is fast becoming a valuable commodity in the new exchange trading environment. It is being traded by publishers, ad networks, specialist buyers and agencies to power online advertising campaigns. Good data can turn “dumb” ad impressions into [...]

The non-premium market is growing. Adjug, RightMedia and Wunderloop continue to attract advertising budget. Google is launching their new and improved exchange in Q4. And even the mainstream media is having a go at explaining the new [...]

Wunderloop Connect launched its trading platform in March 2007, and has grown significantly in a number of European markets over the last two years. The platform allows the publisher to combine unsold inventory and valuable user data, and sell [...]

How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]

Interesting piece today in the NMA relating to Google’s Advertising Exchange plans. Although it was well known among agencies and media buyers that Google was placing its DFP publishers at the heart of its exchange strategy, little was being [...]

Google can see the opportunity in ad exchanges – and knows it can reap the financial rewards if it can improve trading volumes on its platform. A recent ThinkEquity report suggests that the growth of non-premium display advertising will [...]

Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict and force their CPM prices down. But here’s the rub for content providers: their sales team will [...]

It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The event, which was focused on how to better monetise international web traffic, was attended by some of the largest [...]