How agencies are morphing into ad networks - and why networks will pitch directly to DR advertisers Tom Hespos, President of Underscore Marketing, wrote an interesting post last week about how agencies are behaving more like ad networks. By using [...]

Pubmatic has released new data indicating that online ad pricing might be on the rise again. It suggests that US online ad prices on networks and exchanges rose steadily during the first half of 2009, with total growth up [...]

Interesting piece today in the NMA relating to Google’s Advertising Exchange plans. Although it was well known among agencies and media buyers that Google was placing its DFP publishers at the heart of its exchange strategy, little was being [...]

Google can see the opportunity in ad exchanges – and knows it can reap the financial rewards if it can improve trading volumes on its platform. A recent ThinkEquity report suggests that the growth of non-premium display advertising will [...]

Publishers still don’t get Advertising Exchanges. The general consensus among senior publisher executives is that Exchanges create sales channel conflict and force their CPM prices down. But here’s the rub for content providers: their sales team will [...]

It was interesting to hear the perspective of publishers on ad exchanges at a recent AOP event in London. The event, which was focused on how to better monetise international web traffic, was attended by some of the largest [...]

Adfonic launched a self-service mobile ad marketplace this week. The platform allows advertisers to build, execute, monitor and control campaigns. Publishers have access to tools and real-time reporting and analytics to maximise their earning potential from mobile advertising. [...]

Yield Optimisation has become a growing area of importance for publishers. With so many ad network and exchange relationships to manage, and needing to squeeze as much revenue from its impressions, publishers have come to rely on yield optimizers [...]

Improve Digital have announced they are launching Pubmatic's Ad Price Prediction tool in Europe. PubMatic’s algorithm predicts ad pricing in real‐time on behalf of the publisher. More information about this new feature is contained in the press release [...]

Since its launch eighteen months ago, Adjug has facilitated ad trading between advertisers and publishers through its exchange marketplace. Transparency and fairness are key elements of the platform: Adjug allows publishers the ability to set a floor price for [...]