At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]

Clinch, the leader in dynamic ad serving and personalisation, announced today (February 8th, 2024) the ability to extend its award-winning workflow automation and omnichannel creative personalisation capabilities to audio channels. This development empowers advertisers to seamlessly serve campaigns across multiple [...]

On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [...]

Oraki, an innovative leader in the ad tech sector, today (February 1st, 2024) announced its distinguished position as one of only three Google Ad Manager 360 partners in EMEA.   Representing hundreds of publishers across various verticals and reaching over 200 million [...]

Snack Media, a leading digital publishing company in sports and entertainment, proudly announces the strengthening of its partnership with Pubstack, the ad management platform solution for publishers. This expansion, marking the continuation of a fruitful collaboration that began in 2022 [...]

Cedara, The Carbon Intelligence Platform, and Assertive Yield, a Total Ad Revenue Management and Optimisation Solution for publishers, proudly announce their strategic partnership aimed at empowering publishers to accelerate their journey towards achieving net zero emissions. This collaboration marks a [...]

Pubstack, a leading programmatic advertising solution for publishers, proudly announces its continued partnership with Digitale Medier 1881, a subsidiary of the renowned 1881 Group. The collaboration resulted in a remarkable 30% increase in programmatic revenues for Digitale Medier 1881, positioning [...]

Today on the ExchangeWire Stack: UK Video Sector Grew 10% 2023; Amazon Launching Video Prime Ads at $30 CPMs; 77% of Publishers to Focus on Own Direct Channels in 2024   It has been a pretty big week in the world of [...]

On today’s ExchangeWire digest: 63% of Publishers Concerned about Decline in Referral Traffic from Social; TikTok Introduces Ad Performance Updates; OpenAI States NYT Lawsuit is “Without Merit”... Publishers are concerned about the sharp decline in referral traffic from social media, finds [...]