DoubleVerify ("DV"), the leading software platform for digital media measurement, data, and analytics, has revealed findings from its eighth annual DV Global Insights: 2024 Trends Report. The report reveals that the UK is lagging behind in terms of brand safety, [...]

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [...]

Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional head of research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s [...]

The transition to a cookieless digital landscape has already taken significant strides, despite the delay in Google's phase-out of third-party cookies. With 45% of global web traffic now cookieless on Teads’ SSP, publishers, and advertisers are navigating uncharted territory. This [...]

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today (June 27th, 2024) announced the results of a groundbreaking new study using its new Optimal Attention framework and its impact on real-world results. Building on Playground’s [...]

You can’t keep England football star Jude Bellingham out of the headlines at the moment. Not content with playing a key role for England at EURO 2024 on the field – the Three Lions midfielder is also now lighting up [...]

The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [...]

Taboola, a global leader in powering recommendations for the open web, today (June 12th, 2024) announced results from study conducted on its behalf by YouGov, focused on advertiser reactions to cookie deprecation. Advertisers are bracing for the cookieless world and despite [...]

People are less likely to trust political content posted on TikTok and find it more confusing than other digital channels.That's according to new research from creative effectiveness platform DAIVID, which is analysing the effectiveness of the digital content posted by [...]

Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences.  Conducted in partnership with global media agency OMD, the research initiative facilitated live [...]