IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, released its 2024 AdEx Benchmark Report live at Interact 2025, revealing that the European digital advertising market has achieved double-digit growth, surpassing €118.9bn (£100.2bn) in annual [...]

Since its conception in 2016, Mistplay has grown to be the leading rewards programme for mobile gamers, pioneering the rewarded play industry for publishers worldwide. Today, (May 21st, 2025), it’s expanding its product suite to include LoyaltyPlay, a gaming reward [...]

Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [...]

Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...]

Opti Digital, a premium ad revenue platform, is proud to announce its official recognition as a Google Certified Publishing Partner (GCPP). This certification underscores Opti Digital’s best-in-class technology that empowers digital publishers to achieve optimal ad revenue, without compromising user [...]

David Fieldhouse, head of commerce, GroupM, gives his thoughts on how acceleration of retail media is a boost to UK commerce, and can bolster its advertising prowess The well-documented rise of retail media continues to accelerate. All charts tracking the sector’s [...]

Digitale Medier 1881, a leading digital platform in Norway with 1.5 million unique weekly visitors, and a long-standing Pubstack ad management customer, has successfully enhanced its ad monetisation performance with Pubstack’s server-side ad management. The implementation has unlocked new revenue [...]

Kevel, the leading provider of API-based retail media ad serving technology, has announced the acquisition of Nexta, an automated advertising self-serve platform. The acquisition illustrates Kevel’s commitment to redefining the retail media landscape with an all-encompassing solution to arm retailers [...]

As the ad tech landscape is undergoing a major transformation, with the decline of third-party cookies, the growing demand for better site performance, and the increasing complexity of ad monetisation, Pubstack is excited to announce a significant enhancement to its [...]

Content Ignite, a leader in digital publishing solutions, is excited to unveil Version 2 of its Publisher Health Checks, a powerful tool designed to help publishers maximise website performance, increase revenue, and enhance user experience. This upgraded solution builds on the [...]