In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...

In this Media Pulse H1 2025 snapshot, we look at the major issues and trends in publisher monetisation over the first half of this year...

In today’s digest, we cover YouTube’s ad revenue nearing $10bn while it decides to drop its Barb subscription, the UK putting tech giants’ age checks to the test, and Southeast Asia becoming TikTok’s largest ad audience.

In today’s Digest, we discuss Brainlabs' acquisition of Exverus Media to expand its US operations, WARC’s report revealing key consumer trends shaping purchase decisions, and the metrics gap hindering creator marketing impact.

In today’s Digest, we discuss how Ocado and publishers have teamed up on clean room data targeting, Reddit and the EU are stepping up age checks in an online safety push, and how TikTok’s Indonesia shakeup could signal challenges ahead [...]

In part 2 of this series, Dan Gee of Media Futures Market follows his assertion that social is just media now, by asking ‘So What?’

In part one of this three part perspective, Dan Gee, managing director and co-founder of Media Futures Market, makes the case of why social media is not really social anymore. He explores how to make the most of social media, [...]

In today’s Digest, we cover the CMA’s proposed search overhaul to curb Google’s dominance, the FTC’s intervention in the Omnicom-IPG merger, and the eSafety commissioner’s call to include YouTube in Australia’s under-16s social media ban. We also discuss the UK’s [...]

In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for children, as well as a global study comparing the impact of skippable and non-skippable ads. Media Giants Struggle With Costs: Warner Bros Discovery [...]

In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [...]