DoubleVerify, a leading software platform that verifies media quality, optimises ad performance, and proves campaign outcomes, released 2025 Global Insights: How Consumers and Marketers Use Walled Gardens – a comprehensive report that includes platform-level insights and examines how social media [...]

Integral Ad Science, a leading global media measurement and optimisation platform, today (9th December, 2025) unveiled its Australia Industry Pulse Report 2026, which reveals a decisive shift in how Australian marketers are planning for the year ahead. The rapid migration [...]

Harry Menear looks at the rise of the micro-influencer in the MENA region, as consumers increasingly resent traditional advertising. How do authenticity and AI come into play, and what does the future hold for MENA's influencer economy? It feels awfully [...]

What are the biggest opportunities for those advertising on social media at the moment? We gathered insights from experts at agencies across the industry.   Taking advantage of a thriving creator economy  The growth of the creator economy has been huge over the [...]

In today’s Digest we look at the biggest announcements from ITV’s Palooza event this week, Reddit reeling in advertisers with the launch of a new ad format, plus Microsoft making its behavioural analytics tool mandatory for publishers.   ITV launches linear TV [...]

In today’s Digest, we discuss the EU rolling out an AI strategy to reduce foreign reliance, OpenAI giving content owners more control on Sora, and Instagram testing an iPad-style layout.

Taboola, a global leader in delivering performance at scale for advertisers, today (30th September 2025) announces its new partnership with JOE Media Group. Leveraging Taboola's performance advertising technology and audience engagement tools, JOE has seen its average monthly revenue increase by [...]

In today’s Digest, we cover Magnite suing Google, Google investing £5bn in the UK’s AI sector, and the Australian government guiding platforms on the under-16 social media ban.

In today’s digest, we cover WPP’s profit falling 71% as the ad market slows, The Trade Desk shares dropping after its Q2 revenue is revealed, lawmakers urging Meta to remove Instagram map, and Havas launching AI tool to track brand [...]

In the concluding part of his social media trilogy, Dan Gee of Media Futures Market looks beyond social media, to the next stage of brand comms...