Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via [...]

Mobile publisher platform and programmatic ad exchange PubNative announces that it is expanding its offering with ads in gaming and VR environments, partnering with in-game monetisation platform Admix. Virtual reality has become increasingly popular over the past few years, pushed by [...]

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and Brisbane-based branding agency, Heurist, have announced an integration between Broadsign’s supply-side platform (SSP) Broadsign Reach and Heurist’s demand-side platform (DSP) CAASie. This new integration provides CAASie’s user base of local advertisers with [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: Kinetic launches OOH behavioural planning platform; Primis partners with Reuters; PubNative partners with fluct; impact of cookie matching [...]

PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken Doi), which operates an advertising platform and media business, to further accelerate its international reach and build connections between US/EU [...]

Broadsign, a leading digital out-of-home (DOOH) marketing platform, and the integrated advertising technology company Adform have joined forces to integrate the Broadsign Reach programmatic supply-side platform (SSP) with Adform’s demand-side platform (DSP). Digital buyers can now tap into Adform’s highly intelligent [...]

Whilst the ads.txt file, a simple text file used for listing approved ad agencies, has become an increasingly popular way of promoting transparency within programmatic advertising, the standard did not extend to app architecture. The new app-ads.txt specification works as [...]

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – and in this edition: Teads & Adform Join Forces to Guarantee Premium Programmatic Outstream; AppNexus Offers Buyers Fee-Transparent Supply-Side Platform; Adnuntius [...]

HIRO is a technology company that offers video-based marketing solutions and products for publishers and advertisers. ExchangeWire caught up with Ariel Napchi (pictured below), CEO and founder, HIRO Media, to discuss their programmatic offering. ExchangeWire: Can you give us some insights [...]

Compliancy with the new regulations on data usage in the EU is not an issue that can be resolved by going it alone. Working together, the various stakeholders in the programmatic supply chain will not only make it easier for [...]