Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs. With this update, publishers can implement Yahoo Identity Solutions through launch partners Amazon Publisher Services (APS) via Connections Marketplace, InMobi [...]

Index Exchange Inc. (Index), the global advertising supply-side platform, today (September 10th, 2024) announced the appointment of John Tigg as senior vice president, of buyer development, in Europe.  In this newly developed role, Tigg will be responsible for driving growth for marketers [...]

After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [...]

Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this Sketch, Ciaran O’Kane looks at the mechanics of curation. Curation can be split into two parts - demand generation and activation, [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (April 30th, 2024) announced the promotion of Joel Meyer to senior vice president of engineering. In this role, Meyer will lead OpenX’s engineering function as programmatic advertising continues [...]

In this interview we caught up with Guillaume Grimbert, CEO and co-founder of Greenbids, to discuss the state of sustainability in the programmatic landscape. Guillaume expands on how programmatic advertisers can adopt more sustainable practices while avoiding greenwashing or treating [...]

TeqBlaze, a prominent developer of advertising technology solutions, is excited to announce the release of version 2.5 of its SSP + Ad Exchange platform. This latest version has already been integrated into the core technology and is ready for immediate [...]

Today, (March 11th, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has placed second in the Martech 50 ranking for 2024, a leap of 12 places since 2023 when it ranked fourteenth. BusinessCloud’s Martech 50 is [...]

French start-up, Nexx360, has launched in the UK to provide publishers with a wide range of benefits. Its server-side approach to programmatic advertising technology helps publishers to increase revenues, enhance users’ browsing experiences, and reduce their carbon footprint in a [...]

Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]