Publishers Can Remove up to 30% of Ad Requests with Efficient Bid.

by ExchangeWire PressBox on 11th Dec 2023 in News

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid.

This cutting edge in-house technology represents substantial progress in the realm of digital advertising efficiency, enhancing SSP/DSP (supply-side platform/demand-side platform) interactions through smart optimisation. The results it has achieved in optimising calls are significant, leading to increased revenue, enhanced efficiency, and a notable reduction in the industry’s carbon footprint.

Efficient Bid: A smarter, faster, and greener approach to ad requests

Efficient Bid, implemented by Sparteo in its solutions Actirise and Viously has been addressing the inefficiencies inherent in the digital advertising space—particularly the resource-intensive processes associated with SSPs and DSPs. Traditional practices often squander resources, slow down responses, and falter in maximising revenue generation.

This technology was designed to curtail the excess in ad requests, resulting in faster page loading and improved QPS (queries per second) for both SSPs and DSPs. The positive outcome is evident: on average, 30% of display ad requests have been saved which represents 400 billion ad requests, with video requests seeing reductions up to 50%.

3 main features of Efficient Bid:

- Predictive intelligence: Leveraging advanced machine learning algorithms, Efficient Bid analyses billions of historical data and real-time market conditions to predict SSP/DSP responsiveness, enabling publishers to make informed bid requests and reduce unnecessary ad calls. With less ad calls, publishers' pages are faster to load, creating a virtuous cycle between better user experience, increased users retention and optimised advertising KPIs (beneficial for DSP, SSP, agencies, publishers).

- Increased revenue: Efficient Bid's optimised approach results in increased revenue without escalating operational costs, delivering a substantial return on investment.

- Reduced carbon footprint: Efficient Bid's efficiency is not just economical; it's eco-friendly. By significantly decreasing unnecessary SSP/DSP calls, it contributes to a greener, more sustainable digital advertising ecosystem, reducing energy consumption and emissions.

For more information about Efficient Bid and to request a demo to see what it brings to our solutions Actirise and Viously, please contact us.