Adelaide, the leader in attention-based media quality measurement, has expanded its Attention Leaderboard to include Connected TV spotlighting the five streaming platforms with the highest-quality CTV offerings. Adelaide’s Attention Leaderboard is grounded in its omnichannel attention metric, AU, which predicts [...]

On today’s ExchangeWire digest: AUS Online Ad Spend Slowed in 2023; US Streaming Revenues Set to Overtake Pay-TV; US Streaming Subscriptions to Drop by 3.9 Million in 2024  Australia’s online ad spend in 2023 slowed to a growth rate of 3.7% [...]

On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture  Built for the open community of developers and researchers powering innovation in the AI sector, [...]

Nexxen, a global, unified advertising technology platform with deep expertise in video and connected TV (“CTV”), today (February 15th, 2024) announced the augmentation of its TV Intelligence solution with exclusive aggregated and scaled premium streaming viewership data from platforms like [...]

This week on The Stack: New UK & US Streaming Platforms to Launch; Google’s Cookieless Roadblock; IAB’s Privacy Sandbox Analysis  It has been another eventful week in the streaming landscape, with the announcement of two new streaming platforms. Freely, a subscription-free [...]

On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]

On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  Fast-forward to the second quarter of the year and the UK streaming scene will [...]

On today’s ExchangeWire digest: Netflix Strikes 10-Year Deal to Stream WWE Raw; Spotify’s Plans Under Digital Markets Act; Google Settles $1.67bn Patent Lawsuit The biggest players on the SVOD scene have been shaking up the landscape recently. Netflix is the latest: [...]

On today’s ExchangeWire digest: 74% of Marketers Using AI for Content Creation; Australian Advertisers Take Stand Against Greenwashing; EU Calls for More Transparency from Music Streaming Platforms’ Algorithms...  Around three quarters (74%) of marketers are using AI for content creation, according [...]

Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]