Cedara, the carbon intelligence platform, unveils its first corporate sustainability report case study for Yieldmo, one of the world’s leading ad exchanges, to showcase its carbon footprint along with strategies aimed at reducing overall emissions to net zero. In [...]

Today, purpose-led ad platform Good-Loop and Yahoo announced a global partnership offering carbon neutral private marketplace (PMP) media opportunities to advertisers, in order to help them become more sustainable. As a whole, the digital advertising industry requires a massive amount [...]

ShowHeroes, a global leader in sustainable digital advertising, proudly announces its Green Media Product (GMP) for connected TV (CTV), powered by Scope3, a pioneer in carbon data solutions for the advertising and media industry. This innovative initiative underscores ShowHeroes' commitment [...]

Smile Wanted stands out as the only independent curated marketplace in Europe with 5,000 premium domains and 10 billion ad calls per day. Faced with the ecological transition, advertising and big data technologies need to adapt to new environmental restrictions while [...]

MiQ's head of revenue & growth SEA, James Parker, recently sat down with ExchangeWire to talk about all things programmatic, CTV, data security concerns, and more. Ahead of MiQ's appearance at the highly-anticipated ATS Singapore, he also offered us a [...]

IMPACT+, the pioneer in measuring the carbon footprint of digital advertising campaigns, has announced the launch of its scalable ESP (Environmental  Sustainability Platform).  ESP enables brands and agencies at any stage of their emission reduction journey to monitor digital advertising campaigns [...]

Picnic - the user-first media platform which exists to create a more user-friendly ad-funded web - announced it has closed a £1m funding round. Picnic will leverage the funds to accelerate the development of solutions aimed at delivering outcomes for brands, [...]

ExchangeWire’s Industry Review is back. Forget well-meaning platitudes: it’s time for genuine action on our industry’s environmental and social impact. Sustainability and DEIB are fundamental to the marketing and advertising industry. Not only do all businesses in the industry have to [...]

InMobi, a leading provider of content, monetisation, and marketing technologies that help businesses fuel growth, today (September 14th, 2023) announced its strategic partnership with Ad Net Zero, the climate action programme with the mission to accelerate the decarbonisation of the [...]

Adform, the global programmatic platform, today (September 12th, 2023) unveils the results from its carbon reduction capabilities pilot programme. Adform’s DSP, enabled by its recent partnership with Scope3, drove a substantial decrease in digital advertising emissions for Audi, Vodafone, and [...]