With ATS Paris only just over a month away, ExchangeWire is offering free access to French advertiser-side marketers. Mais oui. Évènement gratuit pour les Annonceurs. The line-up for ATS Paris is a melange of local C-level execs and [...]
After a couple of weeks of waiting, TraderTalk is back! We are now upto episode eight, and we got some great interviews coming up in the next couple of weeks. In this episode Ciaran O’Kane, Editor-In-Chief, ExchangeWire, speaks [...]
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market.
Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What [...]
Phil Cowlishaw is Performance Media Director at Ikon Communications. Here he discusses the recent Ikon video partnership with Tubemogul - and what it means for the market.
Can you give an overview of your recent partnership with TubeMogul’s PlayTime? What does [...]
Jonathan Despinidic, General Manager of Jemm Group Australia & APAC, on Jemm's recent Australian launch and how the Real Time Network is a first for Australia and the APAC region. Here he discusses how Jemm's offering is both an [...]
With over 20 billion pan-European impressions, Hi-Media is one of the largest ad networks in Europe. It is announcing this morning a new partnership with AppNexus to make available its inventory in real-time through its new ad exchange. [...]
It's been a while since I pounded the mean streets around Noho and Holborn looking for media cash from the agencies. I had the best UK IPs from US networks and publishers in town? Targeting? What are [...]
Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region.
Lyon gives an overview on Australia’s current market size and how APAC, being [...]
The media plan remains the focal point for our industry. Everyone with inventory to hawk, and looking to secure media spend, has to get on an agency media plan. But there have been big changes over the past twelve months. [...]
James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]
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