OpenX announced today that it is launching a new platform for publishers. OpenX Enterprise is looking to optimise yield across guaranteed, non-guaranteed and real-time inventory. The company is tieing its ad sever and ad exchange solutions together with [...]

The European display market is dominated by the UK, France and Germany. These three account for most of the spend in Europe. But sometimes overlooked is the Spanish market, which is currently worth, by the IAB's reckoning, about [...]

Despite all the noise this week about paywalls and foolish walled iPad content strategies, I was struck by comments made by Brian O'Kelly at the recent AlwaysOn OnMedia NYC 2011 event. He rightly pointed out that all online content, [...]

Sociomantic is a Berlin-based ad-tech company that offers a real-time buying solution for the European market. Dr. Thomas Nicolai, Managing Director at Sociomantic, spoke to ExchangeWire about the company's proprietary real-time platform, its social targeting layer and the client [...]

In what is likely to be the break-out year for the data market in Europe, third party data providers are now integrating with DSPs, SSPs and exchanges across Europe. Weborama, a leading ad server provider in the European market, [...]

There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

Simon Aurik is Chief Commercial Officer at Yieldivision, a specialist exchange trader based out of the Netherlands. Here Simon talks about YD's current positioning in the market and the opportunity in the European exchange market for the company. Can you [...]

Compared to traditional media, digital is certainly fast moving, overtaking everything other than TV in about fifteen years, which is incredible. Within this fast moving space however the microclimate of real time bidding (RTB) is trading in dog years. [...]

So. Finally. The UK is getting RTB traction. We’re starting to realise the wonderful promise of audience over context - and we’re beginning to revolutionise online display advertising...no wait. No we're not. Despite the liquidity and progress being made in this [...]