MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]

Ogury, the leader in advertising solutions fuelled by exclusive data and grounded in privacy, today (March 18th, 2025) announced that its audience planning API has been integrated into Havas Media Network’s 'Panel to Activation,' a pioneering audience matching solution that [...]

Screens dominate the advertising landscape, but consumers are listening as well as watching. Harry Menear sounds out how the latest audio ad tech is a great equaliser... Whether through high-impact DOOH displays, programmatic video, or in-feed social ads—video is where the [...]

As third-party cookies are being phased out, Jacadi, the first advertiser to integrate First-id via its CMP Axeptio, conducted a comparative study with R-Advertising to measure the impact of this solution on advertising performance. The AB test compared First-id against [...]

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]

In today’s Digest news: Paramount’s Linear Revenue Dips as Streaming Sales Soar; One Billion Monthly Users Consuming Podcasts on YouTube; Digital Rights Activists File Complaints Over Meta’s Targeted Ads  Paramount’s Linear Revenue Dips as Streaming Sales Soar Paramount’s linear TV unit [...]

Onetag, the next-generation ad exchange built for buy-side curation, confirms its partnership and technical integration with Utiq, the European ad tech company with a fully consented, privacy-compliant, telco-powered first-party identifier. The collaboration allows Onetag customers in key European markets to activate [...]

Chris Keenan, managing partner, global solution design & development at GroupM, looks at the importance of micro-moments, and how they can help brands speak directly to consumers… We all know what it’s like when we receive a poorly-timed ad: an eye-roll [...]

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [...]