Black Enterprise, a black-owned multimedia company founded in 1970 that supports African American entrepreneurs and aspiring business owners with inspirational content, has launched a new FAST channel and engaged VideoElephant to manage it.   VideoElephant, the FAST managed service provider behind the [...]

LightBoxTV, the platform transforming TV campaign planning across linear and digital, has today (10th June, 2025) announced a strategic partnership with Starcount, the leader in behavioural and emotional analytics. The collaboration brings together LightBox’s end-to-end Total TV planning system with [...]

LightBoxTV, a leading TV advertising planning and workflow management platform, today (May 20th, 2025) announced a strategic integration with Circana, a leading advisor on consumer behaviour and market intelligence. This partnership is set to redefine how media buyers optimise TV [...]

LG Ad Solutions today (May 15th, 2025) unveiled its latest research report, The Big Shift 2025 | UK Edition, uncovering a major evolution in how viewers engage with their connected TVs. The study shows that the TV is no longer [...]

LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting.  This landmark development between LightBoxTV and Vevo [...]

DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (May 7th, 2025) released its latest report, DV Global Insights: Trends in the Modern Streaming Landscape, offering an in-depth look at the state of streaming TV advertising [...]

LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into [...]

In today’s Digest, we cover MidOcean Partners’ plans to acquire GSTV, Zuckerberg’s past consideration of spinning off Instagram amid antitrust concerns, and the Bertelsmann CEO’s renewed push to revive a £3.1bn merger with French broadcaster MidOcean Partners to acquire GSTV MidOcean Partners [...]

TripleLift, the creative SSP transforming digital advertising with innovative technology and immersive ad formats, today (April 15th, 2025) released a comprehensive report titled "100 Years of Television," marking the centennial of television's first public demonstration.  This milestone anniversary commemorates John Logie [...]

    Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (“TVI”) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [...]