Index Exchange Inc., one of the world’s largest independent ad exchanges, today (December 19th, 2023) announced a direct integration with FreeWheel, a global technology platform for the television advertising industry.   This integration partnership unlocks a new direct path to premium streaming TV inventory, enhancing media [...]

John McNerney, managing director AUSEA at Yahoo, shares his predictions for the APAC region in the coming year. He expands on data privacy changes, budgeting, the TV landscape, and AI to illustrate his expectations for 2024. 2023 has been a [...]

Christmas has come early for the advertising investors of Samsung TV Plus - Samsung’s free, ad-supported streaming TV service: from today, Dec. 13, 10 channels of Warner Bros. Discovery, the third-largest publisher by share in Italy. Following the launch of major [...]

On today’s ExchangeWire digest: 48% of Indians want more inclusive representation in ads; Channel 4 unveils results of public ad trial; TikTok shop to reopen in Indonesia with $1.5bn deal... Around half (48%) of Indians want more inclusive representation from brands [...]

On today’s ExchangeWire news digest: Sky to launch contextual targeting ads; Meta faces €550m lawsuit in Spain; Publishers hesitant about Threads… Sky to launch contextual targeting ads  In the coming year, Sky will begin trialling contextual targeting ads, which will allow brands [...]

This week: TV industry’s worst advertising downturn in 15 years; Backlash over fake AI writers & speakers; ASA releases guidance for green claims in ads…  Last Friday we saw consumers spend a record USD $9.8bn (£7.7) on Black Friday, while contrastingly, [...]

In today’s ExchangeWire digest: Channel 4 considers tapping into emergency credit facility; Backlash over fake AI writers & speakers; Amazon launches AI chatbot Q…  Channel 4 considers tapping into emergency credit facility  Channel 4’s chief executive, Alex Mahon, has said that the [...]

Hawk, a leading European player in digital omnichannel advertising, recently acquired by Azerion, announced a strategic partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. For the first time, Hawk’s platform will give advertisers [...]

Samsung Electronics Ltd announces an exciting new drama-fuelled package of award-winning television programmes, launching across new and existing UK Samsung TV Plus channels. Available for free across millions of Samsung devices, this latest launch further strengthens the business’s commitment to [...]

In today's ExchangeWire news digest: AMC Networks reveals its programmatic ad buying capabilities; Meta reports strong revenue growth for Q3 but warns of "volatility" to come; and Shein and Temu call for an end to their legal battles in the [...]