The UK TV advertising market is in rude health, with the industry topping the £4.91bn mark last year – the fifth consecutive year of growth –  and online formats playing a buoyant role within that statistic, according to figures complied by [...]

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week's edition: IAB Digital Ad Spend study finds 23% of digital is spent on mobile; Millennial Media's SMART report; Nielsen's Digital Landscape Survey; Tribune Media [...]

ATS Paris is only two weeks away, where luminaries from the French market will meet to discuss some of the key challenges facing them in the year ahead. ExchangeWire peruses the agenda and highlights some of the key topics of [...]

Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be changing its mind pretty soon. In an interview with ExchangeWire at the sidelines of the [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: ZenithOptimedia revises global ad spend forecast on slower China growth; Growing APAC demand for B2B audience; [...]

Programmatic is transitioning from the latest buzzword to becoming a dominant force in mainstream media buying, but to successfully move forward the industry must first look back at lessons learned, argues Tim Webster, The Exchange Lab, co-founder and CSO. Programmatic adoption [...]

ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week's edition: Facebook extends LiveRail to mobile apps; AOP strikes publisher alliance powered by AppNexus; Digital strikes parity with [...]

ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and analysis (pictured). In this week’s edition: growth in the mobile advertising marketplace as reported [...]

If traditional media are expected to make-good when they fail to deliver, should marketers expect the likes of Facebook and Google also to be held accountable? Delegates at a recent agency event debated the merits of this rather interesting proposition, [...]

In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week's edition: IAB AU unveils programmatic guide; Asia's social, mobile usage grows; CtrlShift hooks up with TubeMogul; Amobee [...]