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  • The Stack: Major Advancements in AI

    This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits  The AI race is heating up with major players rolling out significant upgrades. OpenAI [...]

  • Digest: Instagram Enhances Partnership Ads; ChatGPT's Image Generator Gets an Upgrade

    Today's Digest looks at Instagram's partnership ads, upgrades in the AI sector and IAB's report on agencies, brands, and publishers' implementation of full-scale AI adoption. Instagram Enhances Partnership Ads Instagram is expanding its Marketing API, making it easier for advertisers to run [...]

  • Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

    In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]

  • Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

    Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads  Meta, the owner of [...]

  • The Stack: Major Developments in Ad Tech

    This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s MadTech Daily, we dive into major acquisitions at Omnicom, the world’s first AI generated newspaper edition, and Google Search being [...]

  • Digest: Google to Acquire Cybersecurity Startup Wiz for $32bn 

    Today’s digest covers Google’s decision to acquire cybersecurity firm Wiz, the rising trend of AI-powered shopping, and Adform’s exploration of a potential sale. Google to Acquire Cybersecurity Startup Wiz for $32bn  Google announced it will acquire cybersecurity startup Wiz for USD $32bn (£1.6bn) [...]

  • Digest: Disney+ joins Barb Advanced Campaign Hub

    Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

  • Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

    ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: Brexit & Trump cause digital marketers to rethink; AI & [...]

  • Where AI & Native Advertising Come Together

    Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publisher site and so, ideally, want to match [...]

  • Algorithms Can Teach Us About Ourselves: The Power of Automation

    3 November, 2016 marks the third year of the Xaxies Awards in the UK – the annual awards held by Xaxis to celebrate the best of programmatic technology and advertisers’ campaigns. This year, Simone Giertz, 25-year-old inventor, robotics enthusiast, and YouTube [...]