measurement

  • Measurement Still Needs Improvement; Female CMOs More Prevalent in the US than the UK

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  • The Promise of Cross-Device Attribution

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  • Can Programmatic Work with Upper-Funnel Metrics?

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  • The Fall of Walled Gardens: Time for Transparency

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  • Why the Single Customer View Isn’t Good Enough Anymore

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  • The Measurement Revolution: A Universal User Token for the Web

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  • The Trade Desk IPO; Google Launch Messaging App

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  • The Future of Measurement: Universal ID Adoption

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  • Advanced Attribution: A Complex Problem to Solve

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  • Using Science to Reshape the Advertising Industry

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