Our 2026 predictions series rolls on apace, and today we’re looking at the future of the open web. What will our experts predict…?

Our expert panel looks at how the publishing industry can make the most of AI and use it to benefit their output…

In the third AI piece in our 2026 predictions series, we look at how creative optimisation is changing in the era of AI. What do they expect to see next year?  

For the next piece in our 2026 predictions series, we asked a range of experts from across the ad industry what changes they predict for the creator economy next year...

In the first of three AI-specific predictions pieces, we asked an expert panel to gaze into the future of agentic AI, and how it will shape programmatic buying in 2026….

As the out-of-home (OOH) sector continues on a trajectory of growth, what will next year bring? We asked the ad tech industry what they predict for the OOH space in 2026.  Just last week, the UK’s out-of-home advertising body, Outsmart, reported [...]

In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [...]

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of ad tech. While decentralisation is touted by some as a silver bullet to the monopoly of big tech companies, others [...]

While conversations around ESG have increased in recent months, discourse around whether ad tech truly recognises its responsibility to address its impact on the environment remains without consensus. So, what will advance the ESG cause in 2023? In our latest [...]

Publishers see the rise of fake news as a chance for quality journalism to stand out, even as they worry about the increasing power of big tech platforms, finds Reuters Journalism, Media, and Technology Trends and Predictions Report 2017. Key predictions:  - A [...]