Latest Stories

• LBI And Bigmouthmedia To Merge; Marketers Address Retargeting; Display Ads Stimulate Search

  15 years ago News

  

  » We’ve had yet more European M&A agency action this week. It was announced yesterday that LBI and Bigmouthmedia are to merge to form Europe’s largest digital marketing agency. The new company is expected to list on the [...]

• Tagman Expects The Commoditisation Of Display Inventory To Bottom Out This Year

  15 years ago News

  

  Tagman is one of the quiet success stories of the European ad-tech sector. Its universal tagging technology is being used in a number of high-profile US and European agencies, as well as some of the largest e-commerce players on [...]

• Anthony Rhind: DSPs Will Accelerate The Sophistication Of The European Ad Exchange Marketplace

  15 years ago News

  

  Anthony Rhind is co-chief executive officer at Havas Digital and, given his senior position at one of the biggest agency holding companies, has an excellent perspective on how big agencies are developing strategies for exchange trading. Rhind took time [...]

• Some Thoughts On SES London; Google Launch DoubleClick For Publishers; Nordic Agency Consolidation

  15 years ago News

  

  » With all the debate on the convergence between search and display, it was timely that SES London devoted a whole session to the very subject. The illustrious panel was made up of industry luminaries, including: Jonathan Mendez, Founder [...]

• Rubicon Calls Time On Ad Server; Misallocating Online Spend; Data Economy Trumps All

  15 years ago News

  

  » The Rubicon Project believes the current ad server is a “legacy technology”, and must be put to the sword. In a blizzard of PR, hype, and typical Rubicon showmanship, the company set out its “manifesto” for content creators [...]

• Nugg.ad: The Online Advertising Industry Needs To Assure Governments And Users Of Its Commitment To Privacy

  15 years ago News

  

  nugg.ad is one of Europe’s leading BT specialists, offering its predictive behavioural targeting platform to agencies and advertisers in multiple European markets. The company has been a strong player in the BT sector for a number of years. [...]

• Frank Herold: AdAudience Is Offering Its Audience-Buying Solution Because Of Strong Demand From German Agencies

  15 years ago News

  The launch of the AdAudience last month was the first of its kind anywhere in Europe: a collaborative effort by some of the EU's biggest sales houses (namely, G+J Electronic Media Sales, IP Germany, SevenOne Media and Tomorrow Focus) to [...]

• Exchange Brief: Pubmatic Positions Itself As SSP; Search And Display Convergence, SES London; Admob Mobile Display Report

  15 years ago News

  » 2010 is definitely the year of the acronym: DSP, DST, DBO, RTB and now SSP. The supply-side platform is the latest buzz word in display advertising. Doubtless you’ll see it bounced around industry blogs and websites (like [...]

• AudienceScience Brings Premium Audience-Buying To Europe

  15 years ago News

  AudienceScience officially launched its audience-buying network in the UK last week. Its user profiling technology helps publishers segment premium audiences. These audience profiles are then packaged and sold into agencies and advertisers. There has been a move [...]

• Exchange Brief: The Run Down On The Improve Digital And AOP Event; More DSP Posturing; UK Banner Blindness On Big Portals

  15 years ago News

  » Improve Digital and AOP are building up to their joint event next week. Improve Digital gives a full list of attendees and the agenda for the half-day conference. ExchangeWire will be on “the changing dynamics of buying [...]