Latest Stories

• Channel 4 Partners with Adform to Enhance Programmatic Access to Premium BVOD Inventory

  3 months ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, today (2nd June 2025) announces a partnership with Channel 4, one of the UK’s leading public service broadcasters. The partnership significantly enhances programmatic access to Channel 4’s premium [...]

• LG Ad Solutions Partners with Experian to Enhance Audience Targeting Capabilities

  3 months ago News

  

  LG Ad Solutions, a leader in Connected TV (CTV) and cross-screen advertising, has announced a strategic partnership with Experian, a global data and technology company, to bring powerful audience targeting capabilities to advertisers worldwide. Through the integration of Experian’s ConsumerView data, a [...]

• Digest: Business Insider Cuts 21% of Workforce; Discord Trials ‘Orbs’ to Incentivise Ad Engagement

  3 months ago News

  

  In today’s Digest: Business Insider cuts 21% of its workforce amid shift to AI and live events, Discord trials ‘Orbs’ to incentivise ad engagement, and Apple faces fresh DMA penalties as EU sets a compliance deadline. Business Insider cuts 21% of [...]

• Willow & Jo Consulting's JJ Eastwood on Amazon, Retail Media Partnerships, and ChatGPT

  3 months ago Podcast

  

  In this episode of TheMadTech Podcast, JJ Eastwood, managing partner, retail media, Willow & Jo Consulting, joins ExchangeWire's Grainne Reid (head of marketing) and John Still (head of content) to discuss the latest in media, marketing, and commerce. They discuss the [...]

• The Stack: Power Plays and Platform Shifts

  3 months ago News

  

  This week’s headlines are marked by legal tensions, AI fuelled traffic spikes, and game changing publishing deals. In today’s digest, EU warns Shein to fix violations, xAI Partners with Telegram, and IAB launches Retail Media Certification Programme. Tensions escalated between two [...]

• What does Google’s AI Mode Mean for the Ad Industry? 

  3 months ago News

  

  Google's rollout of AI Mode marks another momentous change in the search landscape. What does the update mean for members of the ad industry? Last week, Google announced another momentous change to its crown jewel, Google Search, with the rollout [...]

• Digest: Meta’s FTC Antitrust Trial Draws to a Close; YouTube Tops TV Viewing; Temu-owner PDD Holdings Sees Income Drop

  3 months ago News

  

  In today’s Digest, we look at Meta’s FTC antitrust trial drawing to a close, PDD Holdings’ income dropping amid price wars and tariffs, and YouTube topping TV viewing among media companies for the third month in a row. Meta Awaits Ruling [...]

• Made for Ignoring: Why Optimisation Is Killing Advertising’s Soul

  3 months ago News

  

  Shirley Marschall examines how optimisation is affecting advertising. Have we optimised into oblivion? Remember that banner ad that made you laugh? The pre-roll that really resonated with you (or at least didn’t make you skip immediately)? The Instagram ad you [...]

• Digest: RedBird to Acquire Telegraph; European Alliances and Copyright Challenges in the UK AI Sector 

  3 months ago News

  

  In today’s digest, we look at RedBird’s agreement to acquire the Telegraph newspaper group, the latest in the UK's AI sector, and Alibaba's Taobao Instant Commerce Portal surpassing 40 million daily orders. RedBird to Acquire Telegraph A consortium led by RedBird Capital [...]

• Buying Certainty in Uncertain Times: Why Programmatic Delivers Stability for Brands

  3 months ago News

  

  Franck Vidal, director, Southeast Asia sales & partnerships of ATS Singapore 2025 event sponsor Vistar Media, looks at why programmatic is a constant in a constantly moving marketplace… Uncertainty is becoming the new normal. From shifting global supply chains to fluctuating [...]