Latest Stories

• Adsquare’s Tom Laband on the Power of Location Data in a Privacy-First Programmatic World

  3 months ago News

  

  ExchangeWire sat down with Tom Laband, CEO and co-founder of Adsquare, to discuss the evolution of location data in programmatic advertising.

• Digest: OOH Industry Reports 4.4% Growth; Streamer Content Quotas Become Law in Australia; China’s AI Framework Wins Support from DeepSeek

  3 months ago News

  

  In today’s Digest, we discuss the out-of-home advertising (OOH) industry reporting 4.4%  growth in Q3, Australia making streamer content quotas law, and China’s AI governance framework winning backing from researchers at DeepSeek and Alibaba.

• OAAA's Anna Bager on the Programmatic OOH Transparency Pledge and Omnicon's IPG Acquisition

  3 months ago Podcast

  

  In this episode of the MadTech podcast, Anna Bager, CEO of the Out of Home Advertising Association of America (OAAA), joins ExchangeWire head of marketing Grainne Reid and COO Lindsay Rowntree to discuss key shifts in programmatic out-of-home and industry [...]

• The Stack: Retail Meets AI

  3 months ago News

  

  This week, AI takes center stage as retailers, platforms, and tech giants roll out new tools. In today’s MadTech Daily, we look at the European Parliament urging a social media ban for under-16s, the Observer debuting a new digital subscription [...]

• The Open Internet - Email as an Ad Channel

  3 months ago News

  

  Ciaran O'Kane is sketching again - this time he's taking a look at the power of email as a critical monetisation and distribution channel...

• Digest: Walmart Explores Ads for Sparky AI; Warner Settles With AI Music Firm; YouTube Trials New Feed Control Features

  3 months ago News

  

  In today’s Digest, we cover Walmart exploring ads for its Sparky AI shopping agent, Warner Music Group settling with an AI music firm and launching a joint venture, and YouTube trialing new feed control features.

• Black Friday 2025: Finding Value Beyond the Festive Window

  3 months ago News

  

  With Black Friday taking place later this week, we asked experts from across the ad tech industry for their insights. What has changed this year? Black Friday has been one of the UK’s biggest yearly shopping events for well [...]

• AI, Ad Blockers, and the Publisher’s Short End of the Stick

  3 months ago News

  

  In this week's column, Shirley Marschall looks at the history of ad blocking, and why the user loses, and the publisher loses twice...

• Digest: US Senators Push Probe into Meta Scam Ads; ChatGPT Adds Shopping Research Tool; Alibaba Tops Revenue Forecasts 

  3 months ago News

  

  In today’s Digest, we look at US senators pushing a Facebook and Instagram scam ad probe, ChatGPT gaining a new shopping research tool, and Alibaba topping revenue forecasts driven by instant retail and AI.

• Powering the Future of First-Party Data Activation with AUDIENCES' Hugh Stevens

  3 months ago News

  

  Hugh Stevens, managing director EMEA at AUDIENCES, dives into the future of first-party data activation, and how customer strategy should evolve...