Latest Stories

• The Objective Achieves a 400% ROI Thanks to the Opti Digital SaaS Platform

  1 month ago News

  

  Opti Digital, a leading premium advertising monetisation platform, has formed a strategic partnership with The Objective, Spain's fastest-growing digital newspaper over the past two years. By integrating Opti Digital's advanced platform, The Objective has significantly optimised its programmatic strategy, achieving [...]

• VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan

  1 month ago News

  

  MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [...]

• NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation

  1 month ago News

  

  NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising.  This collaboration integrates NumberEight’s Affinity Audience solution into Carbonatix’s advanced audio ecosystem—powering both web-based text-to-speech (TTS) [...]

• Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner

  1 month ago News

  

  Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by Freddie Turner, former managing director of MiQ UK. This marks a significant milestone in Chalice AI's mission to revolutionise advertising [...]

• Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan

  1 month ago News

  

  Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined €150 Million Over iOS Data Consent Practices Apple Inc. has been fined  €150m (£124m) by France’s [...]

• Mass Mutual Campaign Starring NCAA Star Flau’jae Johnson Tops Chart Of Most Emotionally Engaging March Madness Ads

  1 month ago News

  

  A Mass Mutual ad starring NCAA basketball star Flau’jae Johnson, tennis champion Madison Keys, and World Cup winner Christen Press tops a chart of the most emotionally engaging March Madness ads (so far). WIth the annual NCAA tournament in full swing, [...]

• Labour’s Impact on UK Ad Tech: What has Changed So Far? 

  1 month ago News

  

  Eight months on from Labour’s victory in the UK’s last general election, how has our ad tech ecosystem been impacted? We examine the changes introduced by Keir Starmer and his party, as well as the industry’s trajectory for the near [...]

• Digest: EU to Reduce Fines on Big Tech to Avoid US Backlash; TikTok Shop Expands in Europe 

  1 month ago News

  

  Today's digest looks at the latest surrounding Europe's Digital Markets Act, TikTok Shop expanding further into Europe and Reddit enhancing features for advertisers. EU to lessen DMA blow on Apple and Meta to avoid US backlash The European Union is set [...]

• MNC’s Luke Bristow on Apple’s Streaming Service Losses, Perplexity AI’s Fundraising and Isba’s Responsible Media Guide 

  2 months ago Podcast

  

  On this episode of the MadTech Podcast, ExchangeWire CEO Rachel Smith is joined by research lead Mat Broughton and Luke Bristow, CEO of challenger brand agency MNC to discuss the latest in the media and marketing worlds.  They examine the losses [...]

• The Stack: Major Advancements in AI

  2 months ago News

  

  This week, we recap major advancements in the AI and advertising industries. In today’s MadTech Daily, we unpack possible tariff reductions, Google’s antitrust hearing, and copyright lawsuits  The AI race is heating up with major players rolling out significant upgrades. OpenAI [...]