Latest Stories

• LightBoxTV & Vevo Partner to Deliver Broadcast-Standard TV Planning Across YouTube

  1 month ago News

  

  LightBoxTV, the platform redefining TV campaign workflows, has partnered with Vevo, the world’s leading music video network, to break new ground in harmonising their content distributed via YouTube with traditional TV planning and reporting.  This landmark development between LightBoxTV and Vevo [...]

• From Risk to Reward: Navigating Brand Safety in 2025

  1 month ago News

  

  "Advertisers will simply never know what their campaign could have achieved" - in this op-ed, Tom Pickworth, Director of Technical Operations, Commercial, Mail Metro Media joins us to look at the brand safety discussion, and why advertisers are still shying [...]

• Digest: Google Pays $1.4bn in Texas Privacy Lawsuits Settlement; UK Creatives Urge Starmer to Reconsider AI Copyright Plans

  1 month ago News

  

  In today’s Digest, Google agrees to a $1.4bn settlement in Texas over privacy lawsuits, UK creatives urge Prime Minister Starmer to rethink proposed AI copyright reforms, and OpenAI and Microsoft renegotiate terms to pave the way for an initial public [...]

• Adform Campaign Planner Launch Generates Significant Online Engagement

  1 month ago News

  

  Adform, the most powerful and safe media buying platform built for game changers, celebrates today (May 12th, 2025) the results of its digital campaign to promote its new, AI-powered Campaign Planner. A collaboration across its global teams, brand, and agency [...]

• Opti Digital Unveils New Brand Identity Reflecting Strategic Growth

  1 month ago News

  

  Opti Digital, a premium ad revenue platform, unveils a new brand identity that embodies its forward-looking vision and continued commitment to innovation, growth, transparency, and sustainable advertising practices. Building on its recent recognition as a GCPP partner and the development [...]

• Digest: Ireland pushes for Big Tech to Vet Financial Ads; Warner Bros. Discovery Considers Split as Financial Loss Continues

  1 month ago News

  

  In today’s Digest, Ireland pushes for Big Tech to vet financial ads, Warner Bros. Discovery explores a split, and Threads begins testing video ads. Ireland pushes for Big Tech to Vet Financial Ads  Ireland is leading a push within the European Union [...]

• 2025’s All In Census: Is the Ad Industry Trustworthy? 60% of Members Don’t Think So 

  1 month ago News

  

  We look at some of the key findings from this year’s All In Census (created by the Advertising Association, the IPA, and ISBA), revealed on Thursday at News UK’s London headquarters by Dan Wilks, director of Credos.    On Thursday, the results [...]

• Media Bounty’s Jake Dubbins on Google’s Ad Tech Monopoly Case and AI Search Engines

  1 month ago Podcast

  

  In this episode of the MadTech Podcast, ExchangeWire editor Aimee Newell Tarín is joined by CEO Rachel Smith and Jake Dubbins, managing director at Media Bounty, to discuss the latest in ad tech.  They examine Google’s ad tech monopoly case in [...]

• The Stack: A Big Week for Google 

  1 month ago News

  

  This week, Google dominated headlines with bold moves across content, advertising, and AI, while lawmakers and regulators intensified their efforts in the industry. In today’s MadTech Daily, we cover Tripledot’s acquisition of AppLovin’s mobile gaming unit, Apple’s AI search shaking [...]

• Intent IQ Achieves SOC 2 Compliance, Reinforcing Enterprise-Grade Trust in Data Security & Privacy

  1 month ago News

  

  Intent IQ, a leading provider of identity resolution and data technology, today (May 8th, 2025) announced that it has successfully achieved SOC 2 compliance, a critical milestone that underscores the company’s commitment to delivering enterprise-grade data security, confidentiality, and operational [...]