Latest Stories

• MarkApp Launches Advanced Prebid Adapter for Enhanced Monetisation of Web & App Inventory

  2 months ago News

  

  MarkApp, a leading provider in advertising technology solutions, has officially launched its advanced Prebid Adapter, designed specifically to enable web publishers and mobile app developers to seamlessly integrate with MarkApp's innovative ad exchange ecosystem. This robust Prebid Adapter provides optimised [...]

• AI in Ad Tech: Promise, Hype, or Just Another Cash Grab?

  2 months ago News

  

  Is AI in ad tech really all it's being promoted to be? Shirley Marschall takes a look... AI is being sold as the ultimate solution to ad tech’s biggest challenges. Privacy? Solved. Fraud? Eliminated. Performance? Optimised. Fragmentation? Gone. But what happens when [...]

• Digest: Outsmart Calls for Governmental Intervention in OOH; UK to Ease Digital Tax on US Tech Groups?

  2 months ago News

  

  In today's Digest, we look at Outsmart's plea to the UK Government to intervene in the OOH sector, the UK Government considering changes to its taxes on big Tech firms and the British public's support for AI laws. Outsmart Calls on [...]

• Invibes Advertising Announces Two Strategic Appointments to Accelerate Growth

  2 months ago News

  

  Invibes Advertising (Invibes), an advanced technology company specialising in digital advertising, announces the appointments of Stève Saleyron and Stéphane Allard to key positions to support its acceleration in France and internationally.  These strategic appointments underscore the Group's commitment to unlocking the full  potential [...]

• Invibes Advertising annonce deux nominations stratégiques pour accélérer sa croissance

  2 months ago News

  

  Invibes Advertising (Invibes), société de technologie avancée spécialisée dans la publicité digitale, annonce la nomination de Stève Saleyron et Stéphane Allard à des postes clés pour accompagner son accélération en France et à l’international.  Ces nominations s’inscrivent dans la volonté du [...]

• JWP Connatix Announces Industry Innovator & Leader, John Nardone, as Chief Executive Officer

  2 months ago News

  

  JWP Connatix (JWPC), a leading video technology and monetisation platform, announced that John Nardone has joined the company as chief executive officer, effective March 24th, 2025. Nardone will lead JWP Connatix into its next phase of strategic growth, following the company's [...]

• Zero-Party Data: How to Make it Work for You

  2 months ago News

  

  With the cookiepocolypse upon us and privacy violations making brands vulnerable, zero-party data adoption could be the silver lining to help marketers thrive. Can your brand tap into ZPD to thrive in a post-cookie, hyper-personalised world? In her latest feature, [...]

• Digest: Meta Settles Privacy Case by Agreeing to Stop Targeting UK User; Yahoo Sells TechCrunch to Regent

  2 months ago News

  

  Today's digest looks at Meta's agreement to stop personalised Ads for an individual, Yahoo Sales of TechCrunch and UK Technology Secretary urging AI Copyright Critics to Embrace Change Meta Agrees to Stop Targeting UK User with Personalised Ads  Meta, the owner of [...]

• Smart Curation Technology Significantly Improves Carbon Efficiency in the Programmatic Ecosystem

  2 months ago News

  

  Following the release of the Global Media Sustainability Framework (GMSF) by the WFA and Ad Net Zero—the media industry's standardised measurement methodology—Cedara has, in a first for media curation technology, completed an analysis of Onetag's digital emissions. Real-time AI curation filters [...]

• AlgoriX & GeoEdge Expand Partnership to Secure the Ad Supply Chain Against Malvertising

  2 months ago News

  

  GeoEdge, a global leader in malware detection and ad-quality solutions, has announced an expanded collaboration with AlgoriX, an independent global media and technology company and leading provider of advertising solutions. The strengthened partnership reinforces malvertising protection across the global ad [...]