Latest Stories

• Digest: Meta Says Scam Ads May Account for 3–4% of Revenue; Google doubles down on AI; Qwen Tops China App Store 

  3 months ago News

  

  In today’s Digest, we cover Meta saying scam ads may account for 3–4% of revenue, Google doubling down on AI with a USD$185bn spend plan, and Alibaba’s Qwen topping China’s App Store after a bubble tea campaign.

• ExchangeWire on Amazon's MCP, ChatGPT Advertising, and YouTube Vs. TV Viewing

  3 months ago Podcast

  

  The ExchangeWire team discuss Amazon Ads' MCP, OpenAI's minimum spend for ChatGPT advertising, and Google's "cease and desist" letter to Kantar Media.

• The Stack: Ad Markets Accelerate

  3 months ago News

  

  This week’s developments highlighted a widening gap between regulatory pressure and rapid innovation, as Big Tech faced renewed antitrust challenges...

• Digest: DOJ Appeals Google Search Monopoly Ruling; WeChat Blocks Tencent AI Chatbot Giveaway; Netflix and Warner Bros Struggle on Merger

  3 months ago News

  

  In today’s Digest, we cover the DOJ appealing the Google search monopoly ruling, WeChat blocking a Tencent AI chatbot giveaway, and Netflix and Warner Bros struggling over a potential merger.

• Advertising, the 'Medium-Old' and the Smell of Gen Z Spirit...

  3 months ago News

  

  Sorry, kids, Shirley's column this week is all about the over-40s. Is advertising missing a trick in focusing on youth?

• Digest: Amazon Opens Ad Stack to AI Agents; Uber Returns to Asia via Macau; Publicis Groupe Ends 2025 on a High

  3 months ago News

  

  In today’s Digest, we look at Amazon opening its ad stack to AI agents, Uber returning to Asia via Macau, and Publicis Groupe ending 2025 on a high.

• “Agility is at the Heart of the Indie Model”: Femi Taiwo, Assembly Global

  3 months ago News

  

  In this Q&A, Femi Taiwo, managing director at Assembly Global in MENA, shares his perspective on the evolving independent agency landscape...

• Digest: OpenAI Sets $200,000 Spend for ChatGPT Ads; Alibaba’s Qwen Heats Up for Spring Festival; Could UK Fully Shift to Internet TV in 2030s?

  3 months ago News

  

  In today’s Digest, we cover OpenAI setting a $200,000 minimum spend for ChatGPT advertising, Alibaba’s Qwen heating up the AI app race, and Sky research suggesting the UK could fully shift to internet TV in the 2030s.

• Digest: IAB Forecasts 9.5% US Ad Spend Growth; OpenAI Eyes $40bn Funding; Nine Sells 2GB & 3AW to Arthur Laundy

  4 months ago News

  

  In today’s Digest, we cover the IAB forecasting 9.5% US ad spend growth in 2026 driven by digital and agentic AI, OpenAI eyeing USD$40bn (£29.6bn) in funding from Nvidia, Amazon, and Microsoft, as well as  Nine selling 2GB and 3AW [...]

• Aceex's Dariia Kutsopal on Ad Tech Challenges, Maintaining Stable Performance, and Tougher Privacy Regulations

  4 months ago News

  

  Dariia Kutsopal of Aceex looks at the biggest current challenges for ad tech companies, from privacy regulations to signal loss and measurement...